The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video.
This is a roundup of new hires and promotions in the digital marketing industry during July.
The tech giant has released its own programmatic ad exchange for video ads.
Telling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and means of advertising are using that power to make some changes.
Omnicom has joined with Twitter in a two-year mobile-focused ad deal.
Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem.
The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual.
Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami.
There's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 times a day.
Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as how it will work.