The consumer gravity effect: why it should be a force for your marketing
Media

The consumer gravity effect: why it should be a force for your marketing

8y Larry Allen

The consumer gravity effect: why it should be a fo...

To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...

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IAB: Preparing for the year of the mobile-video boom
Media

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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No Single Channel Excels in China as Consumer Touchpoints Expand
Asia

No Single Channel Excels in China as Consumer Touchpoints Expand

9y Sophie Loras

No Single Channel Excels in China as Consumer Touc...

Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...

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Mobile-First Marketing Tips for Asia's Mobile-Only Consumers
Asia

Mobile-First Marketing Tips for Asia's Mobile-Only Consumers

9y Reynold D'Silva

Mobile-First Marketing Tips for Asia's Mobile-Only...

Asian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emer...

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Programmatic Video: China Versus the West
Asia

Programmatic Video: China Versus the West

9y Charlie Wang

Programmatic Video: China Versus the West

Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...

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Nestlé Paves Way For Premium Programmatic in China
Asia

Nestlé Paves Way For Premium Programmatic in China

9y Sophie Loras

Nestlé Paves Way For Premium Programmatic in China

The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...

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The Best Social Media Marketing Campaigns in Indonesia
Asia

The Best Social Media Marketing Campaigns in Indonesia

9y Safitri Sri

The Best Social Media Marketing Campaigns in Indon...

Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Read More...

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Measuring Online TV Through Behavior-Based Measurements
Asia

Measuring Online TV Through Behavior-Based Measurements

9y Charlie Wang

Measuring Online TV Through Behavior-Based Measure...

Programmatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Read More...

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