You have a cart abandonment strategy. What about browse abandonment?
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You have a cart abandonment strategy. What about browse abandonment?

5y Mike O'Brien

You have a cart abandonment strategy. What about b...

The Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...

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From the horse's mouth: Three expert tips from three different brands
Conference Coverage

From the horse's mouth: Three expert tips from three different brands

8y Mike O'Brien

From the horse's mouth: Three expert tips from thr...

We covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most pop...

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How OpenTable Leverages Data to Create a Holistic Dining Experience
Data insights

How OpenTable Leverages Data to Create a Holistic Dining Experience

9y Yuyu Chen

How OpenTable Leverages Data to Create a Holistic ...

In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...

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How Data is Changing the Role of the CMO
Data insights

How Data is Changing the Role of the CMO

9y Yuyu Chen

How Data is Changing the Role of the CMO

In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing th...

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Save the Date: "One-Stop Digital" for Big Data & Analytics
Data insights

Save the Date: "One-Stop Digital" for Big Data & Analytics

9y Sarah Ong

Save the Date: "One-Stop Digital" for Big Data &am...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...

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Google Now on Tap Makes App Search Optimization More Critical Than Ever
Media

Google Now on Tap Makes App Search Optimization More Critical Than Ever

9y Emily Alford

Google Now on Tap Makes App Search Optimization Mo...

Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and ...

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Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping
Ecommerce

Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform ...

9y Himanshu Sareen

Forget Apple Pay: How Apple’s New Handoff Will Rev...

Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...

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Spotlight On: Jennifer Kasper, Macy's
Ecommerce

Spotlight On: Jennifer Kasper, Macy's

10y Mike O'Brien

Spotlight On: Jennifer Kasper, Macy's

The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...

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4 Rules to Consider When Battling the Marketing Heavyweight, Wearables
Media

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

10y Gregg Stewart

4 Rules to Consider When Battling the Marketing He...

Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...

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Twitter and Apple Are Changing the Way We Shop
Social

Twitter and Apple Are Changing the Way We Shop

10y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

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Apple Pay to Revolutionize Digital Payment Solutions
Ecommerce

Apple Pay to Revolutionize Digital Payment Solutions

10y Emily Alford

Apple Pay to Revolutionize Digital Payment Solutio...

After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...

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Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV Listings
Social

Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV List...

11y Melanie White

Facebook Partners With OpenTable for Easy Social D...

Dinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Read More...

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