Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy?
Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself?
In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its customers across various screens by learning from the errors of others.
Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel approach to digital advertising.
Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.
By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.
As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile.