iOS 14 is not your biggest measurement challenge… but it might have just exposed it

Data iOS 14 is not your biggest measurement challenge… but it might have just exposed it

2y Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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When it comes to customer data, they should always willingly opt-in

Data insights When it comes to customer data, they should always willingly opt-in

2y Or Lenchner

When it comes to customer data, they should always...

Transparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read More...

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Why e-commerce brands need native apps

Mobile Why e-commerce brands need native apps

7y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Data privacy: the clock is ticking for U.S. marketers

Analytics Data privacy: the clock is ticking for U.S. marketers

7y Pelin Thorogood

Data privacy: the clock is ticking for U.S. market...

How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...

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Killing Google’s brand one phone call at a time

Data regulations Killing Google’s brand one phone call at a time

7y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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Five signs your brand isn't as multichannel as it should be

Marketing Five signs your brand isn't as multichannel as it should be

7y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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Why mobile moments are marketing's golden ticket

Media Why mobile moments are marketing's golden ticket

7y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

7y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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The 2015 holiday season is more omnichannel than ever

Ecommerce The 2015 holiday season is more omnichannel than ever

7y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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Why Customer Match is the biggest thing to happen to email since Hotmail

Email Why Customer Match is the biggest thing to happen to email since Hotmail

7y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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4 tips for growing your email list with opt-in

Advanced Email Marketing 4 tips for growing your email list with opt-in

7y Jeanne Jennings

4 tips for growing your email list with opt-in

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...

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Cyber Friday: Why this is the year Black Friday will play out online

Media Cyber Friday: Why this is the year Black Friday will play out online

7y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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5 tactics to help build brand loyalty and grow your subscriber list

Analytics 5 tactics to help build brand loyalty and grow your subscriber list

7y Adam Singer

5 tactics to help build brand loyalty and grow you...

What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...

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Understanding the customer: how to improve the perception of mobile video ads

Media Understanding the customer: how to improve the perception of mobile video ads

7y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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Facebook launches slideshow for video content in emerging markets

Asia Facebook launches slideshow for video content in emerging markets

7y Sophie Loras

Facebook launches slideshow for video content in e...

Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'

Email Frequency matters: 5 keys to finding the 'Goldilocks Zone'

7y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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12 best practices for using LinkedIn groups as a marketing tool

Social 12 best practices for using LinkedIn groups as a marketing tool

7y Kristin Kovner

12 best practices for using LinkedIn groups as a m...

As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to in...

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Email primetime: connect with customers on their schedules

Email Email primetime: connect with customers on their schedules

7y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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Email interaction: tell it like it is

Email Email interaction: tell it like it is

7y Catherine Magoffin

Email interaction: tell it like it is

One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...

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3 Ways to Grow Your Opt-In Email List for Free

Email 3 Ways to Grow Your Opt-In Email List for Free

7y Jeanne Jennings

3 Ways to Grow Your Opt-In Email List for Free

Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list f...

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Who Is a Hot Surprise? Never Use Your Worst Photo!

Asia Who Is a Hot Surprise? Never Use Your Worst Photo!

7y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

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5 Keys to Building a Quality Email List

Email 5 Keys to Building a Quality Email List

7y Chris Frasier

5 Keys to Building a Quality Email List

When it comes to your email lists, quantity is good, but quality is better. Read More...

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4 Ways to Stop Annoying Your Subscribers

B2C Email Marketing 4 Ways to Stop Annoying Your Subscribers

8y Jim Davidson

4 Ways to Stop Annoying Your Subscribers

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...

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Double Opt-In: Then, Now, and When It’s a Best Practice

Email Double Opt-In: Then, Now, and When It’s a Best Practice

8y Jeanne Jennings

Double Opt-In: Then, Now, and When It’s a Best Pra...

What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Read More...

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Channel Integration or Channel Maximization?

Media Channel Integration or Channel Maximization?

8y Shannon E. Denison

Channel Integration or Channel Maximization?

While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...

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Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

Marketing Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

8y Mary Lisbeth D'Amico

Marketers Abuzz Over Burt’s Bees Digital Calendar ...

Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...

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Using Personalization to Boost Email Performance: 4 Tips for Success

Email Using Personalization to Boost Email Performance: 4 Tips for Success

9y Jeanne Jennings

Using Personalization to Boost Email Performance: ...

There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campa...

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