How consumers in the US, UK and Australia use various devices
You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and Australia.
optimization
Four key ways to optimize your real time bidding spend
Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on performance. This ... read more
Six email marketing optimization tips from #ClickZChat
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, ... read more
15 tips for using product images on ecommerce sites
Images matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In ... read more
Why touchpoint data is invaluable to your CRM and driving sales
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Formulating a credible go-to market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
How to take your geo-fences to the next level
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Five ways to boost your conversion rate without wasting ad budget
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
Three digital dilemmas that are really opportunities
Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas.
Three ways to grow your total customer community
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
