Artificial intelligence (AI) in marketing

AI & Automation Artificial intelligence (AI) in marketing

3w Oz Etzioni
Data-driven optimization: The critical role of AI in martech

AI & Automation Data-driven optimization: The critical role of AI in martech

2m Daryl McNutt
How Salesforce improved Pardot website conversions by 27%

Digital Transformation How Salesforce improved Pardot website conversions by 27%

11m Jacqueline Dooley
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Optimizely speeds up site testing with new Performance Edge

Data & Analytics Optimizely speeds up site testing with new Performance Edge

11m Barry Levine
How Pardot optimized their website into a lead generation machine

Digital Marketing How Pardot optimized their website into a lead generation machine

11m Jacqueline Dooley
The 10 types of content and experience platforms: Which are best for your business?

Content The 10 types of content and experience platforms: Which are best for your business?

1y Jonathan Brown
How multi-touch attribution can guide financial institutions through a decade of digital transformation

Industry Developments How multi-touch attribution can guide financial institutions through a decade of digital transformation

2y Sam Carter
Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

Analytics Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers

3y Leonie Mercedes
How consumers in the US, UK and Australia use various devices

Mobile How consumers in the US, UK and Australia use various devices

4y Susan Wall
Four key ways to optimize your real time bidding spend

Media Buying Four key ways to optimize your real time bidding spend

4y David Zuckerman
Six email marketing optimization tips from #ClickZChat

Advanced Email Marketing Six email marketing optimization tips from #ClickZChat

4y Matt Owen
15 tips for using product images on ecommerce sites

Ecommerce 15 tips for using product images on ecommerce sites

5y Graham Charlton
Why touchpoint data is invaluable to your CRM and driving sales

Data-Driven Marketing Why touchpoint data is invaluable to your CRM and driving sales

5y Jeanne Jennings
Formulating a credible go-to market strategy for your mobile site or app

Insights Formulating a credible go-to market strategy for your mobile site or app

5y Andy Favell
How to take your geo-fences to the next level

Data-Driven Marketing How to take your geo-fences to the next level

5y Benjamin Spiegel
Five ways to boost your conversion rate without wasting ad budget

Analytics Five ways to boost your conversion rate without wasting ad budget

5y Tim Nichols
Three digital dilemmas that are really opportunities

Actionable Analysis Three digital dilemmas that are really opportunities

5y Catherine Magoffin
Three ways to grow your total customer community

Analyzing Customer Data Three ways to grow your total customer community

5y Dave Evans
Reviving sluggish sales with email personalization

Conversion & ROI Reviving sluggish sales with email personalization

5y Guest Writer
The digital download: YouTube ads go real-time, while Facebook woos publishers

Headline News The digital download: YouTube ads go real-time, while Facebook woos publishers

5y Yuyu Chen
Should you use Twitter's new conversational ads?

Social Should you use Twitter's new conversational ads?

5y Tessa Wegert
An absolute beginner's guide to setting up Google Analytics for your website

Analytics An absolute beginner's guide to setting up Google Analytics for your website

5y Yuyu Chen
IAB: Preparing for the year of the mobile-video boom

Media IAB: Preparing for the year of the mobile-video boom

5y Joe Laszlo
Getting over three mar-tech hurdles: are you ready?

Marketing Getting over three mar-tech hurdles: are you ready?

5y Stephanie Miller
Why e-commerce brands need native apps

Mobile Why e-commerce brands need native apps

5y Yuyu Chen
How three brands used Pinterest to win consumers and why you should too

Marketing How three brands used Pinterest to win consumers and why you should too

5y Tessa Wegert
A beginning of year audit checklist for your email marketing program

Email A beginning of year audit checklist for your email marketing program

5y Derek Harding
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