IAB: Preparing for the year of the mobile-video boom

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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Getting over three mar-tech hurdles: are you ready?

Getting over three mar-tech hurdles: are you ready?

8y Stephanie Miller

Getting over three mar-tech hurdles: are you ready...

Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements? Read M...

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Why e-commerce brands need native apps

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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How three brands used Pinterest to win consumers and why you should too

How three brands used Pinterest to win consumers and why you should too

8y Tessa Wegert

How three brands used Pinterest to win consumers a...

In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...

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A beginning of year audit checklist for your email marketing program

A beginning of year audit checklist for your email marketing program

8y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Four ways to connect with consumers during the holiday returns hangover

Four ways to connect with consumers during the holiday returns hangover

8y Nick Worth

Four ways to connect with consumers during the hol...

By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Read More...

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Six ways to improve value and trust for your brand's website

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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How can publishers use analytics data to save themselves?

How can publishers use analytics data to save themselves?

8y Andrew Edwards

How can publishers use analytics data to save them...

How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers? Read More...

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Optimization key to Indonesian success for mobile and video in 2016

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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Killing Google’s brand one phone call at a time

Killing Google’s brand one phone call at a time

8y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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How Google's AMP accelerates content marketing

How Google's AMP accelerates content marketing

8y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

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Two more New Year’s resolutions to add to your list

Two more New Year’s resolutions to add to your list

8y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

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How online and offline will dominate retail in Asia in 2016

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Five signs your brand isn't as multichannel as it should be

Five signs your brand isn't as multichannel as it should be

8y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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A tale of two mobile ad markets

A tale of two mobile ad markets

8y Frank Sinton

A tale of two mobile ad markets

How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Five ways to overcome the media buyer blues

Five ways to overcome the media buyer blues

8y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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Meeting consumers on their turf: the value of social media in search marketing

Meeting consumers on their turf: the value of social media in search marketing

8y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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Why mobile moments are marketing's golden ticket

Why mobile moments are marketing's golden ticket

8y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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What content marketers need to know about RankBrain and SEO

What content marketers need to know about RankBrain and SEO

8y Kevin Lee

What content marketers need to know about RankBrai...

Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...

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How top email marketers defend value by ensuring trust

How top email marketers defend value by ensuring trust

8y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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How to identify your mobile audience and their needs

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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10 mobile marketing themes to look out for in 2016

10 mobile marketing themes to look out for in 2016

8y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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Wake up brands! Why content is everything

Wake up brands! Why content is everything

8y Benjamin Spiegel

Wake up brands! Why content is everything

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...

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Strike while the iron is hot: increasing call connects with marketing automation

Strike while the iron is hot: increasing call connects with marketing automation

8y Kevin Miller

Strike while the iron is hot: increasing call conn...

By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...

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Lessons learned from Cyber Weekend

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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Content marketing and SEO: the questions B2B marketers should ask

Content marketing and SEO: the questions B2B marketers should ask

8y Som Puangladda

Content marketing and SEO: the questions B2B marke...

It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...

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