Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements?
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, JotForm, and BobVila.
To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.
By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns.
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?