Four ways to connect with consumers during the holiday returns hangover
By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns.
optimization
Six ways to improve value and trust for your brand’s website
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
How can publishers use analytics data to save themselves?
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
Optimization key to Indonesian success for mobile and video in 2016
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.
Killing Google’s brand one phone call at a time
Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself?
How Google’s AMP accelerates content marketing
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
Two more New Year’s resolutions to add to your list
Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing your email marketing program.
How online and offline will dominate retail in Asia in 2016
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
Five signs your brand isn’t as multichannel as it should be
In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its customers across various screens by learning from the errors of others.
A tale of two mobile ad markets
How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small publishers ?
