The home stretch: 12 easy ways to improve end of the year results

Marketing The home stretch: 12 easy ways to improve end of the year results

7y Robin Neifield

The home stretch: 12 easy ways to improve end of t...

'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your ...

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Why Customer Match is the biggest thing to happen to email since Hotmail

Email Why Customer Match is the biggest thing to happen to email since Hotmail

7y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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How meaningful is your campaign attribution?

Acquisition How meaningful is your campaign attribution?

7y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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Don’t let your customers walk away from their carts

Ecommerce Don’t let your customers walk away from their carts

7y Jim Davidson

Don’t let your customers walk away from their cart...

E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...

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Separating the 'what' from the 'how' in digital marketing

Email Separating the 'what' from the 'how' in digital marketing

7y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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3 changes that will re-make your analytics

Actionable Analysis 3 changes that will re-make your analytics

7y Andrew Edwards

3 changes that will re-make your analytics

In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...

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6 ways to improve the creative process

Marketing 6 ways to improve the creative process

7y Benjamin Spiegel

6 ways to improve the creative process

In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...

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Avoid the one digital marketing mistake that will alienate your customers

Display Advertising Avoid the one digital marketing mistake that will alienate your customers

7y Jason Klein

Avoid the one digital marketing mistake that will ...

This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...

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A beginner's guide to better measuring social ROI

Social A beginner's guide to better measuring social ROI

7y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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Email testing and optimization: an in-depth look into what works

Email Email testing and optimization: an in-depth look into what works

7y Guest

Email testing and optimization: an in-depth look i...

It's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'

Email Frequency matters: 5 keys to finding the 'Goldilocks Zone'

7y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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Thinking out loud: the next great marketing opportunity

Search Thinking out loud: the next great marketing opportunity

7y Chris Copeland

Thinking out loud: the next great marketing opport...

The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...

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7 ways startups can improve rankings without relying on SEM

Search 7 ways startups can improve rankings without relying on SEM

7y Aubrey Beck

7 ways startups can improve rankings without relyi...

Seven ways startups can spend their marketing resources without relying on SEM. Read More...

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Why start-ups need content marketing

Marketing Why start-ups need content marketing

7y Alan Cutter

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions....

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How to earn Cubs status for your email program

Email How to earn Cubs status for your email program

7y Kara Trivunovic

How to earn Cubs status for your email program

Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...

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Email primetime: connect with customers on their schedules

Email Email primetime: connect with customers on their schedules

7y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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3 Steps to a Better Site Redesign

Media 3 Steps to a Better Site Redesign

7y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

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Content Marketing for China's Social Commerce World

Asia Content Marketing for China's Social Commerce World

7y Gordon Choi

Content Marketing for China's Social Commerce Worl...

In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...

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Determining Your Content KPIs for Maximum Business Impact

Marketing Determining Your Content KPIs for Maximum Business Impact

7y Yuyu Chen

Determining Your Content KPIs for Maximum Business...

Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...

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Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

Local Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

7y Emily Alford

Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

Google recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy an...

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Back-To-School With Advanced Use Cases in Mar-Tech

Data insights Back-To-School With Advanced Use Cases in Mar-Tech

7y Pelin Thorogood

Back-To-School With Advanced Use Cases in Mar-Tech

The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...

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Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

Social Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

7y Yuyu Chen

Instagram to Expand Ad Base, Integrates Facebook T...

Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes w...

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How E-Commerce Sites Can Use Social Proof to Increase Conversions

Social How E-Commerce Sites Can Use Social Proof to Increase Conversions

7y Graham Charlton

How E-Commerce Sites Can Use Social Proof to Incre...

What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...

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3 Overlooked Holiday Planning Must-Haves

Ecommerce 3 Overlooked Holiday Planning Must-Haves

7y Jim Davidson

3 Overlooked Holiday Planning Must-Haves

Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...

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Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

Actionable Analysis Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

7y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

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Google Local Pack Is 233 Percent More Important

Local Google Local Pack Is 233 Percent More Important

7y Gregg Stewart

Google Local Pack Is 233 Percent More Important

Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...

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Amazon Text Ads: To Do or Not To Do?

Search Amazon Text Ads: To Do or Not To Do?

7y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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