Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

9y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

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Google Local Pack Is 233 Percent More Important

Google Local Pack Is 233 Percent More Important

9y Gregg Stewart

Google Local Pack Is 233 Percent More Important

Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...

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Amazon Text Ads: To Do or Not To Do?

Amazon Text Ads: To Do or Not To Do?

9y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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8 Social Media Tips to Prep for 2015 Holiday Shopping Season

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

9y Angie Pascale

8 Social Media Tips to Prep for 2015 Holiday Shopp...

Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...

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7 Things That Really Great Online Media Buyers Do

7 Things That Really Great Online Media Buyers Do

9y Tim Nichols

7 Things That Really Great Online Media Buyers Do

Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...

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The Ultimate Marketing Plan: Revisited

The Ultimate Marketing Plan: Revisited

9y Ohad Hecht

The Ultimate Marketing Plan: Revisited

Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...

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VIDEO: Defining Brand DNA at Peninsula Hotels

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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Who Is a Hot Surprise? Never Use Your Worst Photo!

Who Is a Hot Surprise? Never Use Your Worst Photo!

9y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

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In the Moment Marketing With Mobile Advertising: The Next Big Leap

In the Moment Marketing With Mobile Advertising: The Next Big Leap

9y Pelin Thorogood

In the Moment Marketing With Mobile Advertising: T...

The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...

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5 Imperatives for Mobile Success

5 Imperatives for Mobile Success

9y Michael Della Penna

5 Imperatives for Mobile Success

Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...

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If You Give An Advertiser Trackable Impressions...

If You Give An Advertiser Trackable Impressions...

9y Robin Neifield

If You Give An Advertiser Trackable Impressions...

The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...

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The Next Stop for Everywhere Marketing: Mobile Apps

The Next Stop for Everywhere Marketing: Mobile Apps

9y Pelin Thorogood

The Next Stop for Everywhere Marketing: Mobile App...

Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...

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Mobile Is Not The Next Big Thing - It's Already the Big Thing

Mobile Is Not The Next Big Thing - It's Already the Big Thing

9y Bryan Eisenberg

Mobile Is Not The Next Big Thing - It's Already th...

As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Read More...

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Local Optimizations for the Apple Watch

Local Optimizations for the Apple Watch

9y Gregg Stewart

Local Optimizations for the Apple Watch

Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...

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Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

9y Scott Roth

Father of Spam, Mother of Invention: How Much Has ...

Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...

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Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

9y Yuyu Chen

Pinterest Opens Its APIs to Brands to Generate Mor...

The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...

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Managing the Mobile Customer Journey

Managing the Mobile Customer Journey

9y Michael Della Penna

Managing the Mobile Customer Journey

Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...

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5 Steps to Content Optimization

5 Steps to Content Optimization

9y Andrew Edwards

5 Steps to Content Optimization

These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...

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Should Brands Pull Back on Detailed Analytics?

Should Brands Pull Back on Detailed Analytics?

9y Andrew Edwards

Should Brands Pull Back on Detailed Analytics?

There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long...

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6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

9y Stephanie Miller

6 Budgeting Mistakes That Are Blocking Your Optimi...

Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...

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Is Mobile-Friendly Good Enough?

Is Mobile-Friendly Good Enough?

9y Gregg Stewart

Is Mobile-Friendly Good Enough?

Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...

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Does Standing Out Sometimes Mean Fitting In?

Does Standing Out Sometimes Mean Fitting In?

9y Ian Chee

Does Standing Out Sometimes Mean Fitting In?

While the goal of most marketers is to stand out from the crowd, could it sometimes be beneficial to fit in instead? Read More...

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Is CRO a Dead End?

Is CRO a Dead End?

9y Bryan Eisenberg

Is CRO a Dead End?

Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...

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Mobile Search and the Journey to Optimization

Mobile Search and the Journey to Optimization

9y Dave Lloyd

Mobile Search and the Journey to Optimization

What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Read More...

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Mobile Optimization: 4 Tips for Tapping Into the Asian Market

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

9y Christian Arno

Mobile Optimization: 4 Tips for Tapping Into the A...

A mobile strategy in Asia is essential, and getting the user experience right is just as important. Read More...

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Do You Suck at Reporting?

Do You Suck at Reporting?

9y Zac Martin

Do You Suck at Reporting?

Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...

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Privacy Concerns and Web Analytics

Privacy Concerns and Web Analytics

9y David Sprinkle

Privacy Concerns and Web Analytics

When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Read More...

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