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View articleWhat are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...
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View articleIn this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...
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View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articlePublishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...
View articleIn today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy...
View articleA few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...
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View articleAs indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...
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View articleAt their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ...
View articleLee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Re...
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