Identifying Opportunities for Content Optimization With Web Analytics

Identifying Opportunities for Content Optimization With Web Analytics

9y Mark Ryan

Identifying Opportunities for Content Optimization...

When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Read More...

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Big Changes to Improve Your Year-Over-Year Performance

Big Changes to Improve Your Year-Over-Year Performance

9y Michelle Morgan

Big Changes to Improve Your Year-Over-Year Perform...

These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC p...

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The Year in Content: 2015 Predictions for Content Marketing Domination

The Year in Content: 2015 Predictions for Content Marketing Domination

9y Dayna Rothman

The Year in Content: 2015 Predictions for Content ...

What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Read More...

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10 Digital Marketing Predictions for 2015

10 Digital Marketing Predictions for 2015

9y Michael Della Penna

10 Digital Marketing Predictions for 2015

In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...

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New(er) Low-Cost Website Testing Tools

New(er) Low-Cost Website Testing Tools

9y Tim Ash

New(er) Low-Cost Website Testing Tools

Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectivel...

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3 "Cs" for Building Successful Display Creative

3 "Cs" for Building Successful Display Creative

9y Liz Rutgersson

3 "Cs" for Building Successful Display Creative

What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...

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Search Marketing and Psychology: 4 Principles of Human Behavior to Leverage Today

Search Marketing and Psychology: 4 Principles of Human Behavior to Leverage Today

9y Dave Lloyd

Search Marketing and Psychology: 4 Principles of H...

There are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started. Read Mor...

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

9y Sophie Loras

VIDEO: Attribution Testing Is Everything, Says SAP...

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...

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Your Car Now Makes Local – Mobile

Your Car Now Makes Local – Mobile

9y Gregg Stewart

Your Car Now Makes Local – Mobile

The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the...

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Putting the Life Back in Your Customer Lifecycle

Putting the Life Back in Your Customer Lifecycle

9y Catherine Magoffin

Putting the Life Back in Your Customer Lifecycle

If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...

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Leveling the Advertising Playing Field: Data for All

Leveling the Advertising Playing Field: Data for All

9y Chris Crawfurd

Leveling the Advertising Playing Field: Data for A...

As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...

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Marketing Optimization: It All Starts With Data!

Marketing Optimization: It All Starts With Data!

10y Pelin Thorogood

Marketing Optimization: It All Starts With Data!

Analytics are only as good as the data you begin with - so it's important to start with great, complete data! Read More...

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4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

10y Gregg Stewart

4 Rules to Consider When Battling the Marketing He...

Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...

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Is That a Gap in Your Brand Story?

Is That a Gap in Your Brand Story?

10y Bryan Eisenberg

Is That a Gap in Your Brand Story?

Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Read ...

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Does Video + Social = Digital Marketing's Sweet Spot?

Does Video + Social = Digital Marketing's Sweet Spot?

10y Tessa Wegert

Does Video + Social = Digital Marketing's Sweet Sp...

Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...

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A Beginner’s Guide to Mobile SEO

A Beginner’s Guide to Mobile SEO

10y Navneet Kaushal

A Beginner’s Guide to Mobile SEO

SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Read More...

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Conversion Rate Optimization: The Biggest Failure on the Web?

Conversion Rate Optimization: The Biggest Failure on the Web?

10y Tim Ash

Conversion Rate Optimization: The Biggest Failure ...

Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wro...

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Who's Driving Your Content Strategy?

Who's Driving Your Content Strategy?

10y Marko Muellner

Who's Driving Your Content Strategy?

Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...

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Get to Know Your Ad Providers

Get to Know Your Ad Providers

10y Maja Millicevic

Get to Know Your Ad Providers

Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...

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Align SEO and Social Marketing Practices Inside Your Company

Align SEO and Social Marketing Practices Inside Your Company

10y Dave Lloyd

Align SEO and Social Marketing Practices Inside Yo...

In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy...

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Do Not Reply to This Email

Do Not Reply to This Email

10y Jeanne Jennings

Do Not Reply to This Email

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...

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4 Ways Predictive Technology Makes Your Life Easier

4 Ways Predictive Technology Makes Your Life Easier

10y Nate Young

4 Ways Predictive Technology Makes Your Life Easie...

Advancements in technology are giving marketers the ability to attribute revenue to specific parts of their advertising efforts. Here are four ways in...

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10 Tips for Winning With Bing Product Ads

10 Tips for Winning With Bing Product Ads

10y John Gagnon

10 Tips for Winning With Bing Product Ads

The Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimizatio...

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Email Marketing’s Day in the Sun

Email Marketing’s Day in the Sun

10y Catherine Magoffin

Email Marketing’s Day in the Sun

As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...

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Locating Your Customers in the Multi-Channel Maze

Locating Your Customers in the Multi-Channel Maze

10y Steve Denner

Locating Your Customers in the Multi-Channel Maze

As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...

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630% ROI: A Stat Worth Caring About [#CZLSF]

630% ROI: A Stat Worth Caring About [#CZLSF]

10y Kevin Gibbons

630% ROI: A Stat Worth Caring About [#CZLSF]

At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ...

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Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

10y Mike O'Brien

Influencing the Influencer Is Key to Effective Con...

Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Re...

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