Mobile Display: Have No Fear!

Mobile Display: Have No Fear!

10y Liz Rutgersson

Mobile Display: Have No Fear!

Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serv...

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A Performance Marketer's View on Content Marketing

Performance marketing A Performance Marketer's View on Content Marketing

10y Josh Bledsoe

A Performance Marketer's View on Content Marketing

Viewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with ...

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It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

10y Eric Wheeler

It’s Not You, It’s Me: Rules of How Publishers Can...

Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...

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How and Why Your PPC Agency Should Fail

How and Why Your PPC Agency Should Fail

10y Michelle Morgan

How and Why Your PPC Agency Should Fail

Failure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and c...

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10 Paid Search Optimization Tactics to Improve ROI

10 Paid Search Optimization Tactics to Improve ROI

10y Lisa Raehsler

10 Paid Search Optimization Tactics to Improve ROI

Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...

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Old Tricks, New Dogs

Old Tricks, New Dogs

10y Marc Connor

Old Tricks, New Dogs

While human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been...

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Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

10y Margaret Farmakis

Summertime and the Blacklisting Is Easy: Tips to S...

Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their em...

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Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

10y Mark Ryan

Analyzing Competitive SEO Placement and Identifyin...

When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here...

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SEO Number Crunching – 5 Great Excel Features

SEO Number Crunching – 5 Great Excel Features

10y Crispin Sheridan

SEO Number Crunching – 5 Great Excel Features

Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site perf...

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Media Optimizations Made Easy

Media Optimizations Made Easy

10y Robert Miller

Media Optimizations Made Easy

A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Read Mo...

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5 Ways to Align Content Marketing and Semantic Web Optimization

5 Ways to Align Content Marketing and Semantic Web Optimization

10y Dave Lloyd

5 Ways to Align Content Marketing and Semantic Web...

Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Read M...

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Increase Your Site Conversions With the Right Color

Increase Your Site Conversions With the Right Color

10y Tim Ash

Increase Your Site Conversions With the Right Colo...

The colors you use throughout your website and for your calls to action can have a profound effect on conversion rates. Here are some tips to help you...

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How to Manage a Legendary Brand

How to Manage a Legendary Brand

10y Bryan Eisenberg

How to Manage a Legendary Brand

Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...

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Will 2015 Be the Year of the Next Triple Crown Winner?

Will 2015 Be the Year of the Next Triple Crown Winner?

10y Dave Hendricks

Will 2015 Be the Year of the Next Triple Crown Win...

Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...

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Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

10y Adam Singer

Smart Digital Marketing and Analytics: Increasing ...

Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued foc...

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Do You Have the Right Framework for Measuring Success?

Do You Have the Right Framework for Measuring Success?

10y Neil Mason

Do You Have the Right Framework for Measuring Succ...

The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for...

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Creating a Model for Content Investment

Creating a Model for Content Investment

10y Robin Neifield

Creating a Model for Content Investment

The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...

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Mobile Trends and Search Optimization: Why Aren’t We Catching Up?

Mobile Trends and Search Optimization: Why Aren’t We Catching Up?

10y Dave Lloyd

Mobile Trends and Search Optimization: Why Aren’t ...

As mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...

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5 Ways to Use Your Visitors’ Cognitive Biases to Your Advantage

5 Ways to Use Your Visitors’ Cognitive Biases to Your Advantage

10y Tim Ash

5 Ways to Use Your Visitors’ Cognitive Biases to Y...

At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-maki...

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Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

10y Lisa Lacy

Adobe: Analyzing, Testing, Optimizing & Person...

While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...

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4 Ways to Prepare for the Future of the Inbox

4 Ways to Prepare for the Future of the Inbox

10y Margaret Farmakis

4 Ways to Prepare for the Future of the Inbox

With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...

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6 Tools for Cost-Effective Website Usability Testing

6 Tools for Cost-Effective Website Usability Testing

10y Tim Ash

6 Tools for Cost-Effective Website Usability Testi...

There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Read More...

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5 Quick Fixes for Brand Blogs

5 Quick Fixes for Brand Blogs

10y Tessa Wegert

5 Quick Fixes for Brand Blogs

Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...

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Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

10y Tim Ash

Google Analytics Advanced Segments: A Conversion O...

Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...

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COB: Redefining the Cost of Business With Digital

COB: Redefining the Cost of Business With Digital

10y Chris Copeland

COB: Redefining the Cost of Business With Digital

Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Read More...

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5 Tools to Analyze and Optimize Live Digital Campaigns

5 Tools to Analyze and Optimize Live Digital Campaigns

10y Patti Hunt

5 Tools to Analyze and Optimize Live Digital Campa...

There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Read More...

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How to Design High-Converting Mobile Landing Pages

How to Design High-Converting Mobile Landing Pages

10y Bryan Eisenberg

How to Design High-Converting Mobile Landing Pages

This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Read More...

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