Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation.
Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time.
Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions.
Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.
Oracle has purchased Datalogix, a data company that helps brands and agencies understand which digital ad campaigns drive in-store purchases.
A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data.
Sales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources.
If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology.
After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed their revenue goals and become industry leaders.