Q&A with Des Cahill, Head CX Evangelist at Oracle

Digital Leaders Q&A with Des Cahill, Head CX Evangelist at Oracle

2y Mahir Prasad

Q&A with Des Cahill, Head CX Evangelist at Oracle

We spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

Digital Advertising IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

2y Barry Levine

IAB Tech Lab releases ‘nutrition label’ for digita...

These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...

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Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

Data & Analytics Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

2y Barry Levine

Salesforce adds a CDP, Oracle ponders them and Ado...

Three of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...

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Thirteen email marketing platforms with high ROI

Email & Automation Thirteen email marketing platforms with high ROI

2y Jeannie Dougherty

Thirteen email marketing platforms with high ROI

Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

Marketing Technology Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

2y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

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IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

2y Kimberly Collins

IBM sells Watson Marketing and commerce portfolio ...

IBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...

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Martech news roundup: Medallia, Ceros, Botify funding, Google Ads extension for contact info

Marketing Technology Martech news roundup: Medallia, Ceros, Botify funding, Google Ads extension for contact info

3y Kimberly Collins

Martech news roundup: Medallia, Ceros, Botify fund...

Roundup of top news in martech from the week of Feb 25–Mar 4, 2019. Read More...

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Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

Marketing Technology Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

3y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

5y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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American Apparel: driving customer centricity in an omnichannel world

Analytics American Apparel: driving customer centricity in an omnichannel world

5y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Stats of the Week: Pinterest's expanding ecommerce efforts

Ecommerce Stats of the Week: Pinterest's expanding ecommerce efforts

5y Mike O'Brien

Stats of the Week: Pinterest's expanding ecommerce...

Pinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...

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The Digital Download: Another volume of video vignettes

More News The Digital Download: Another volume of video vignettes

5y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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Facebook Lead Ads opens up to all advertisers

Social Facebook Lead Ads opens up to all advertisers

6y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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The Role of the Modern Day Web Analyst

Analytics The Role of the Modern Day Web Analyst

6y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Hulu to Test Programmatic with Facebook and Oracle

Marketing Hulu to Test Programmatic with Facebook and Oracle

6y Yuyu Chen

Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...

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CRM Is Branching Out to Include Marketing Automation

Marketing CRM Is Branching Out to Include Marketing Automation

6y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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Coming Soon To A Marketing Cloud Near You

Advanced Email Marketing Coming Soon To A Marketing Cloud Near You

6y Dave Hendricks

Coming Soon To A Marketing Cloud Near You

Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...

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Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

Analytics Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

7y Mark Ryan

Combining Web Analytics Behaviors With CRM Data in...

A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing custom...

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Salesforce Bolsters Social Studio for Integration Across Departments

Social Salesforce Bolsters Social Studio for Integration Across Departments

7y Roland Moore-Colyer

Salesforce Bolsters Social Studio for Integration ...

Sales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources. Read More...

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3 Opportunities for Marketing Automation Providers in 2015

Marketing 3 Opportunities for Marketing Automation Providers in 2015

7y Ben Plomion

3 Opportunities for Marketing Automation Providers...

If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...

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Embracing Technology Leads to Business Success [Study]

Marketing Embracing Technology Leads to Business Success [Study]

7y Mike O'Brien

Embracing Technology Leads to Business Success [St...

After surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed...

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Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

Analytics Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

7y Marshall Sponder

Could the "Analytics Oracle" Be the Next Evolution...

A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscap...

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StrongView Leads the Way for Email Marketers

Email StrongView Leads the Way for Email Marketers

7y Mike O'Brien

StrongView Leads the Way for Email Marketers

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...

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Email Marketers Need to Do More to Nurture Leads [Study]

Email Email Marketers Need to Do More to Nurture Leads [Study]

7y Yuyu Chen

Email Marketers Need to Do More to Nurture Leads [...

A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...

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Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

Marketing Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

7y Yuyu Chen

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Cli...

By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Read ...

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SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

Social SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

7y Lisa Lacy

SnappyTV Acquisition and GIF Support Mean New Ad O...

The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...

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Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

Analytics Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

7y Lisa Lacy

Could the Microsoft-Salesforce Partnership Signal ...

The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...

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