The CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for marketers?
Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies.
When Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-booking industry was going to move to mobile. Now, three years later, the company ranks fourth overall in projected mobile sales for 2012. With gross mobile bookings projected to surpass $700 million in U.S. sales by the end of the year, Orbitz is only behind Amazon, Apple and Marriott in the annual guide.