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    Programmatic TV: on the bench or just warming up?
    Acquisition

    Programmatic TV: on the bench or just warming up?

    8y Eric Wheeler

    Programmatic TV: on the bench or just warming up?

    Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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    Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however... WTF?
    Acquisition

    Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however...

    8y Jordan Willard

    Ads of the week: KFC, Oreo and Coca-Cola make us s...

    Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg. Read More...

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    #SESLON: Consistency Is Key for Optimizing Marketing
    Conference Coverage

    #SESLON: Consistency Is Key for Optimizing Marketing

    9y Mike O'Brien

    #SESLON: Consistency Is Key for Optimizing Marketi...

    Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego...

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