It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narratives and increase engagement.
Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.
To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience.
Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI.
In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players.
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have?
Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost.
Traffic referrals could decrease as the platform plans more News Feed changes.
In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing compelling sustainability stories to highly targeted audiences.
Can you really make a marketing impact with only $5? Here's a plan to help you do just that.