Study: Marketers are clueless on cross-channel measurement
Ad Industry Metrics

Study: Marketers are clueless on cross-channel measurement

8y Mike O'Brien

Study: Marketers are clueless on cross-channel mea...

A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...

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Venture Capitalists' Dollars Flow Into Ad Tech
Marketing

Venture Capitalists' Dollars Flow Into Ad Tech

11y Susan Kuchinskas

Venture Capitalists' Dollars Flow Into Ad Tech

Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...

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