Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

Digital Marketing Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

9m Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

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Advertisers respond to gift-wrapped programmatic offerings this holiday

Digital Advertising Advertisers respond to gift-wrapped programmatic offerings this holiday

11m Jaan Janes

Advertisers respond to gift-wrapped programmatic o...

Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...

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TV or not TV? That is the question: Insights on World Television Day

Digital Advertising TV or not TV? That is the question: Insights on World Television Day

11m Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?

Digital Advertising 5G-powered future of OTT entertainment and advertising: What is on the horizon?

12m Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Advertising CTV advertising remains on the rise with new opportunities for Roku channel owners

1y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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Comscore’s new trends report reveals significant spike in US OTT usage

Digital Advertising Comscore’s new trends report reveals significant spike in US OTT usage

1y Jacqueline Dooley

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

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CTV is where the viewers go and advertisers should follow

Content CTV is where the viewers go and advertisers should follow

1y Anna Kuzmenko

CTV is where the viewers go and advertisers should...

Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV.  Read...

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How to target ads for Gen Z on CTV?

Digital Advertising How to target ads for Gen Z on CTV?

1y Anna Kuzmenko

How to target ads for Gen Z on CTV?

Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...

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Rise of TV viewership and ACR leads to new data challenges abound

Data insights Rise of TV viewership and ACR leads to new data challenges abound

1y Daniel Jaye

Rise of TV viewership and ACR leads to new data ch...

Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...

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Why the pandemic is a good time for advertisers

Digital Advertising Why the pandemic is a good time for advertisers

1y Roland Storti

Why the pandemic is a good time for advertisers

Minfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capi...

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OTT in the time of COVID-19: Using social to drive adoption

Content OTT in the time of COVID-19: Using social to drive adoption

1y Ting Zheng

OTT in the time of COVID-19: Using social to drive...

Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read More...

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5 emerging tech and how to leverage them for marketing success

AI & Automation 5 emerging tech and how to leverage them for marketing success

1y Mike Rowan

5 emerging tech and how to leverage them for marke...

KPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read More...

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4 best practices for unlocking the full potential of your marketing campaigns

Digital Marketing 4 best practices for unlocking the full potential of your marketing campaigns

2y Lana Busignani

4 best practices for unlocking the full potential ...

With more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can tru...

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How Netflix is helping brands harness the power of interactive content

Brand awareness How Netflix is helping brands harness the power of interactive content

2y Moti Cohen

How Netflix is helping brands harness the power of...

Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...

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Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

Analytics Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

2y Barry Levine

Tru Optik releases Privacy.TV, CCPA-compatible sol...

Tru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...

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AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

Digital Advertising AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

2y Barry Levine

AT&T relaunches AppNexus’ SSP as Monetize, now wit...

AT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...

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Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

Emerging Technology Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

2y Barry Levine

Gartner Hype Report 2019 highlights CDPs, AI, Bloc...

Gartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...

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Internet cookies: From 1994 to 2019, and the industry shifts of the future

Digital Marketing Internet cookies: From 1994 to 2019, and the industry shifts of the future

2y Scott Howe

Internet cookies: From 1994 to 2019, and the indus...

"While internet cookies certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass their limitatio...

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AdLedger report: OTT has a problem with ad fraud

Digital Advertising AdLedger report: OTT has a problem with ad fraud

2y Barry Levine

AdLedger report: OTT has a problem with ad fraud

“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...

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Tru Optik launches a Political Data Cloud for OTT and Connected TV

Digital Advertising Tru Optik launches a Political Data Cloud for OTT and Connected TV

2y Barry Levine

Tru Optik launches a Political Data Cloud for OTT ...

“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...

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IAB offers a guide to simplify Advanced TV advertising

Digital Advertising IAB offers a guide to simplify Advanced TV advertising

2y Barry Levine

IAB offers a guide to simplify Advanced TV adverti...

The Interactive Advertising Bureau (IAB) Video Center of Excellence has released a market snapshot reference guide in order to help advertisers "make ...

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The power of virtualization is coming to video

Emerging Technology The power of virtualization is coming to video

3y Heidi Cuthbert

The power of virtualization is coming to video

The future of video virtualization is fascinating -- and very bright. Here's what we're already able to do, which companies are involved, and what to ...

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Does Netflix's "Bandersnatch" foreshadow the future of video content?

Content Does Netflix's "Bandersnatch" foreshadow the future of video content?

3y Mike O'Brien

Does Netflix's "Bandersnatch" foreshadow the futur...

Black Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...

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Connected TV: The challenges and opportunities for marketers

Digital Advertising Connected TV: The challenges and opportunities for marketers

3y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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Programmatic TV: on the bench or just warming up?

Acquisition Programmatic TV: on the bench or just warming up?

6y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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