Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

Digital Marketing Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

2w Kamaljeet Kalsi
Advertisers respond to gift-wrapped programmatic offerings this holiday

Digital Advertising Advertisers respond to gift-wrapped programmatic offerings this holiday

2m Jaan Janes
TV or not TV? That is the question: Insights on World Television Day

Digital Advertising TV or not TV? That is the question: Insights on World Television Day

2m Alex Zakrevsky
Get the latest analysis and reports delivered to your inbox daily
5G-powered future of OTT entertainment and advertising: What is on the horizon?

Digital Advertising 5G-powered future of OTT entertainment and advertising: What is on the horizon?

3m Daniel Elad
CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Advertising CTV advertising remains on the rise with new opportunities for Roku channel owners

4m Alex Zakrevsky
Comscore’s new trends report reveals significant spike in US OTT usage

Digital Advertising Comscore’s new trends report reveals significant spike in US OTT usage

5m Jacqueline Dooley
CTV is where the viewers go and advertisers should follow

Content CTV is where the viewers go and advertisers should follow

6m Anna Kuzmenko
How to target ads for Gen Z on CTV?

Digital Advertising How to target ads for Gen Z on CTV?

6m Anna Kuzmenko
Rise of TV viewership and ACR leads to new data challenges abound

Data-Driven Marketing Rise of TV viewership and ACR leads to new data challenges abound

6m Daniel Jaye
Why the pandemic is a good time for advertisers

Digital Advertising Why the pandemic is a good time for advertisers

7m Roland Storti
OTT in the time of COVID-19: Using social to drive adoption

Content Marketing OTT in the time of COVID-19: Using social to drive adoption

9m Ting Zheng
5 emerging tech and how to leverage them for marketing success

AI & Automation 5 emerging tech and how to leverage them for marketing success

9m Mike Rowan
4 best practices for unlocking the full potential of your marketing campaigns

Digital Marketing 4 best practices for unlocking the full potential of your marketing campaigns

9m Lana Busignani
How Netflix is helping brands harness the power of interactive content

Content How Netflix is helping brands harness the power of interactive content

11m Moti Cohen
Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

Data & Analytics Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

1y Barry Levine
AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

Digital Advertising AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

1y Barry Levine
Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

Emerging Technology Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing

1y Barry Levine
Internet cookies: From 1994 to 2019, and the industry shifts of the future

Digital Marketing Internet cookies: From 1994 to 2019, and the industry shifts of the future

1y Scott Howe
AdLedger report: OTT has a problem with ad fraud

Digital Advertising AdLedger report: OTT has a problem with ad fraud

2y Barry Levine
Tru Optik launches a Political Data Cloud for OTT and Connected TV

Digital Advertising Tru Optik launches a Political Data Cloud for OTT and Connected TV

2y Barry Levine
IAB offers a guide to simplify Advanced TV advertising

Digital Advertising IAB offers a guide to simplify Advanced TV advertising

2y Barry Levine
The power of virtualization is coming to video

Emerging Technology The power of virtualization is coming to video

2y Heidi Cuthbert
Does Netflix's "Bandersnatch" foreshadow the future of video content?

Content Does Netflix's "Bandersnatch" foreshadow the future of video content?

2y Mike O'Brien
Connected TV: The challenges and opportunities for marketers

Digital Advertising Connected TV: The challenges and opportunities for marketers

2y Mike O'Brien
Programmatic TV: on the bench or just warming up?

Campaigns Programmatic TV: on the bench or just warming up?

5y Eric Wheeler