The shifting sands of macro advertising and where OOH fits in
Digital Advertising

The shifting sands of macro advertising and where OOH fits in

1y Matthew O’Connor

The shifting sands of macro advertising and where ...

Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read More...

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month
Case Study

How Pandora’s out-of-home 3D billboard celebrated Black Music Month

1y Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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Sales lift from AOOH averaged nearly 19% across four CPG categories
Case Study

Sales lift from AOOH averaged nearly 19% across four CPG categories

3y Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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