Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions?
The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment?
In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing truly is, how to spend ad dollars wisely, and more.
Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round.
By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data.
Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community.
Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves?
While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses.