Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week.
Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready.
Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China.
Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
Three clever social media campaigns in China work hard on earned media to help them go viral.
Will programmatic ads be the real champion of the upcoming Super Bowl?