Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
Three clever social media campaigns in China work hard on earned media to help them go viral.
Will programmatic ads be the real champion of the upcoming Super Bowl?
How do Facebook’s ads drive search traffic?
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the long run?
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.