Paid and Earned Media Unite for Award-Winning Oscars Performance
Social

Paid and Earned Media Unite for Award-Winning Oscars Performance

10y Susan Kuchinskas

Paid and Earned Media Unite for Award-Winning Osca...

Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...

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PPC for Start-Ups
Paid Search

PPC for Start-Ups

10y Andrew Goodman

PPC for Start-Ups

A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. R...

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#SESCHI: In the Trenches with Big Data and Converged Media
Paid Search

#SESCHI: In the Trenches with Big Data and Converged Media

10y Kevin Lee

#SESCHI: In the Trenches with Big Data and Converg...

According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...

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#SESCHI: Marketers Must React Effectively to Social and Data
Social

#SESCHI: Marketers Must React Effectively to Social and Data

10y Jennifer Slegg

#SESCHI: Marketers Must React Effectively to Socia...

In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...

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Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study
Ad Industry Metrics

Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

11y Yuyu Chen

Paid Media Spend Rising, 96% of Brands Use Owned: ...

The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...

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