Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

ABM Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

5m Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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Why marketing attribution hasn’t lived up to the hype—yet

Disruptive MarTech Why marketing attribution hasn’t lived up to the hype—yet

3y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

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US digital ad spend up 18% YoY, new IAB report says

Digital Advertising US digital ad spend up 18% YoY, new IAB report says

3y Kimberly Collins

US digital ad spend up 18% YoY, new IAB report say...

Digital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...

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Digital ad spend: Paid search continues to dominate in 2019

Digital Advertising Digital ad spend: Paid search continues to dominate in 2019

3y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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How to structure your Amazon Advertising account for success

Digital Advertising How to structure your Amazon Advertising account for success

4y Matt Strietelmeier

How to structure your Amazon Advertising account f...

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...

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How to make the most of your Amazon ad spend

Ecommerce How to make the most of your Amazon ad spend

4y Emily Alford

How to make the most of your Amazon ad spend

US advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...

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Adthena gets $14M Series A funding for search marketing intelligence

Search Adthena gets $14M Series A funding for search marketing intelligence

4y Kimberly Collins

Adthena gets $14M Series A funding for search mark...

This morning, Adthena announced $14 million to further expand into the US market and continue to develop products, specifically around paid search AI....

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Why a cohesive search, social, and ecommerce strategy is the key to conversions

Ecommerce Why a cohesive search, social, and ecommerce strategy is the key to conversions

4y Emily Alford

Why a cohesive search, social, and ecommerce strat...

Five ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...

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Managing search marketing for enterprise: Tips from the experts

Search Managing search marketing for enterprise: Tips from the experts

4y Kimberly Collins

Managing search marketing for enterprise: Tips fro...

Tips and highlights from a recent roundtable discussion with top-tier marketing leaders on search marketing for enterprise businesses. Read More...

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How Google Ads determines what you pay

Digital Advertising How Google Ads determines what you pay

4y Mike Ncube

How Google Ads determines what you pay

How the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...

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Snapchat Advertising: How to create your Snapchat Ads

Digital Marketing Snapchat Advertising: How to create your Snapchat Ads

4y Tereza Litsa

Snapchat Advertising: How to create your Snapchat ...

An estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to Snapch...

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Amazon Advertising class: Nail these 7 essential growth hacks

Ecommerce Amazon Advertising class: Nail these 7 essential growth hacks

4y Kimberly Collins

Amazon Advertising class: Nail these 7 essential g...

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...

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ClickZ's 2018 holiday season recap

Ecommerce ClickZ's 2018 holiday season recap

4y Mike O'Brien

ClickZ's 2018 holiday season recap

Now that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...

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5 takeaways from the record-breaking Cyber Weekend

Ecommerce 5 takeaways from the record-breaking Cyber Weekend

4y Mike O'Brien

5 takeaways from the record-breaking Cyber Weekend

Cyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...

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5 tips to reduce CPC in Google AdWords

Search 5 tips to reduce CPC in Google AdWords

4y Pawan Sahu

5 tips to reduce CPC in Google AdWords

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance. Read More...

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Amazon is on track to dominate apparel sales. What's next for retailers?

Ecommerce Amazon is on track to dominate apparel sales. What's next for retailers?

4y Mike O'Brien

Amazon is on track to dominate apparel sales. What...

Morgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...

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What makes Target so popular among Gen Z consumers?

Ecommerce What makes Target so popular among Gen Z consumers?

4y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

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An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

Email An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

4y Mike O'Brien

An inside view on navigating Amazon: Q+A with Down...

We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...

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Goliath vs. Goliath: Amazon's ad spend continues to soar

Search Goliath vs. Goliath: Amazon's ad spend continues to soar

4y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

4y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

Search Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

5y Mike O'Brien

Pinspiration for back to school shopping: Q+A with...

Pinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

Ecommerce The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

5y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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5 first-party data strategies to power your personalization

Analytics 5 first-party data strategies to power your personalization

5y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Google, Yandex and Baidu: Strategies for expanding your search marketing

5y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Google, Amazon and the relationship between paid search and ecommerce

Search Google, Amazon and the relationship between paid search and ecommerce

5y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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[Report] Why should marketers care about transparency in paid media?

Display Advertising [Report] Why should marketers care about transparency in paid media?

5y Rebecca Sentance

[Report] Why should marketers care about transpare...

The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from know...

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6 changes in marketing measurement that will impact 2018

Analytics 6 changes in marketing measurement that will impact 2018

5y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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