While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View article"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...
View articleDigital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...
View articleA May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...
View articleAn in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...
View articleUS advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...
View articleThis morning, Adthena announced $14 million to further expand into the US market and continue to develop products, specifically around paid search AI....
View articleFive ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...
View articleTips and highlights from a recent roundtable discussion with top-tier marketing leaders on search marketing for enterprise businesses. Read More...
View articleHow the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...
View articleAn estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to Snapch...
View articleAs of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...
View articleNow that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...
View articleCyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...
View articleRunning Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance. Read More...
View articleMorgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...
View articleC+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...
View articleWe spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...
View articleConsumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articlePinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...
View articleAs wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....
View articleThe most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...
View articleMost marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...
View articleAmazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...
View articleThe budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from know...
View articleToo many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...
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