What’s your Amazon strategy?: Breaking silos and brand new budgets
Search

What’s your Amazon strategy?: Breaking silos and brand new budgets

6y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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Reviews and refinement: Using customer reviews to identify areas for improvement
Content

Reviews and refinement: Using customer reviews to identify areas for improv...

6y Mike O'Brien

Reviews and refinement: Using customer reviews to ...

Making customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...

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Attribution, integration and replication: The challenges facing advertisers in the digital age
Digital Advertising

Attribution, integration and replication: The challenges facing advertisers...

7y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

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How paid search and personalisation can work together
Paid Search

How paid search and personalisation can work together

8y Rebecca Sentance

How paid search and personalisation can work toget...

We don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one. Read More...

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How to use purchase intent for more effective keyword search
Disruptive MarTech

How to use purchase intent for more effective keyword search

8y Motoko Hunt

How to use purchase intent for more effective keyw...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...

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What do China's new online advertising rules mean for marketers?
Asia

What do China's new online advertising rules mean for marketers?

8y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

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APAC to overtake North America as world’s biggest digital ad market
Asia

APAC to overtake North America as world’s biggest digital ad market

8y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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Stats of the Week: Mobile ad revenue, mobile ad blocking
Display Advertising

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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Stats of the week: All about mobile apps
Ad Industry Metrics

Stats of the week: All about mobile apps

8y Mike O'Brien

Stats of the week: All about mobile apps

What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....

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ClickZ cases the candidates: the journey from search to site
Search

ClickZ cases the candidates: the journey from search to site

8y Mike O'Brien

ClickZ cases the candidates: the journey from sear...

There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...

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Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser
Strategies

Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

8y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

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A short guide to assessing the ROI of your content marketing
Content

A short guide to assessing the ROI of your content marketing

8y Yuyu Chen

A short guide to assessing the ROI of your content...

Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how. Read More...

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How do Facebook’s ads drive search traffic?
Paid Search

How do Facebook’s ads drive search traffic?

8y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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Google blocked 780m 'bad ads' in 2015. Woah
Display Advertising

Google blocked 780m 'bad ads' in 2015. Woah

8y Mike O'Brien

Google blocked 780m 'bad ads' in 2015. Woah

Bad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being too ...

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Seven of our favorite stats of the week
Ad Industry Metrics

Seven of our favorite stats of the week

8y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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Killing Google’s brand one phone call at a time
Data regulations

Killing Google’s brand one phone call at a time

8y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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How brands can benefit from consumers’ drive for self-improvement
Marketing

How brands can benefit from consumers’ drive for self-improvement

8y Benjamin Spiegel

How brands can benefit from consumers’ drive for s...

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...

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Lessons learned from Cyber Weekend
Ecommerce

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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The missing 98 percent: why offline attribution matters
Display Advertising

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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When should you start your holiday marketing?
Ecommerce

When should you start your holiday marketing?

8y Mike O'Brien

When should you start your holiday marketing?

Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...

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Localization is FXCM's key to success in Asia
Asia

Localization is FXCM's key to success in Asia

8y Sophie Loras

Localization is FXCM's key to success in Asia

New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...

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Search and social media: a look at current trends in digital storytelling
Marketing

Search and social media: a look at current trends in digital storytelling

8y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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Holiday shopping and search behaviors in moments
Paid Search

Holiday shopping and search behaviors in moments

8y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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How to remarket your way to a better ROI
Paid Search

How to remarket your way to a better ROI

8y Lars Hirsch

How to remarket your way to a better ROI

Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...

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What can marketers do now that Amazon Text Ads are a no go?
Paid Search

What can marketers do now that Amazon Text Ads are a no go?

8y Elizabeth Marsten

What can marketers do now that Amazon Text Ads are...

Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...

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Yahoo Gemini slows down Q3 paid search growth
Ad Industry Metrics

Yahoo Gemini slows down Q3 paid search growth

8y Yuyu Chen

Yahoo Gemini slows down Q3 paid search growth

Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...

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