Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...
View articleChina's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleThe next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...
View articleHong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Read More...
View articleCombining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...
View articleThese tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...
View articleWhat can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...
View articleSoutheast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...
View articleIt's the age-old question for those in the search marketing industry: Should you spend the money to bid on your own brand terms? Read More...
View articleMarketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy...
View articleProgrammatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...
View articleAnalyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...
View articleThere are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started. Read Mor...
View articleIf you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...
View articleSearch is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Read More...
View articleIn his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleFor those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Read More...
View articleChina's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...
View articleThe IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising h...
View articleThere have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...
View articleA marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platf...
View articleKeynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competiti...
View articleThe addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this too...
View articleThe holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Read More...
View articleWhile best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especiall...
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