As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. Ho...
View articleIf you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boo...
View articleNow that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next. R...
View articleHere are some ad copy tips that will help drive searchers to click this winter holiday season. Read More...
View articleAs marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant conte...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
View articleBuilding a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that wo...
View articleThe new feature gives marketers more space to promote their products and separate themselves from competitors. Read More...
View articleAmazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...
View articleAs Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency. Read More...
View articleThe Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimizatio...
View articleA look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they...
View articleThere has been much confusion about the changes to Google's Quality Score. Here's a look at how things have changed, how they've stayed the same, and ...
View articleFailure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and c...
View articleHere are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...
View articleSearch can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offli...
View articleA one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine th...
View articleHere are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an inte...
View articleDon't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Read More...
View articleNow that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleA recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your ca...
View articleJust a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Read Mo...
View articleJust like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attenti...
View articleThere is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. ...
View article"Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable ...
View articleDon't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...
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