It's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...
View articleThere are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...
View articleWhen is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Read More...
View articleAdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Rea...
View articleGoogle's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen mark...
View articleThere are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Read Mo...
View articleWhile Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Read More...
View articleSearch marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to ...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleThe study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...
View articleWhile pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget els...
View articleExploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of ...
View articleOur neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Read More...
View articleSearch revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Read More...
View articleAlthough the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...
View articleAlthough many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...
View articleBefore the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can ...
View articleA look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...
View articleHere are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...
View articleThe Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang f...
View articleDuring his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...
View articleAccording to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...
View articleBuilding off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect a...
View articleHere are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...
View articleA search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inco...
View articleIn order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. He...
View articleAs search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...
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