A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...
View articleAlthough there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...
View articleWhile I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is i...
View articleWhat happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model...
View articleIf we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensu...
View articleAlthough many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...
View articleIs it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies ...
View articleIf you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on Linked...
View articleIt's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" ...
View articleHere is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Read More...
View articlePut in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...
View articleA breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. R...
View articlePaid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...
View articlePPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes ...
View articleKeep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...
View articleAs the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's wort...
View articleConsumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the l...
View articleTwitter backtracked on its decision to change its block functionality, pressured by concerned users. The social network is also refining its ad target...
View articleDon't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...
View articleKenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...
View articleIf you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foun...
View articlePLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities shou...
View articleMobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search l...
View articleAccording to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...
View articleIn his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...
View articleThe new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Read...
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