Ever Wanted to Advertise on Tumblr?
Paid Search

Ever Wanted to Advertise on Tumblr?

10y Elizabeth Marsten

Ever Wanted to Advertise on Tumblr?

A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...

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Why I Hate Ad Extensions
Paid Search

Why I Hate Ad Extensions

10y Andrew Goodman

Why I Hate Ad Extensions

Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...

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How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work
Paid Search

How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

10y Lisa Raehsler

How to Make a Winning PPC Campaign With $1,000 and...

While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is i...

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Data Hiding in Plain Sight: Using Real-World Data for Marketing Success
Paid Search

Data Hiding in Plain Sight: Using Real-World Data for Marketing Success

10y John Gagnon

Data Hiding in Plain Sight: Using Real-World Data ...

What happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model...

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Grow Client Relationships by Focusing on Efficiency and Opportunity
Actionable Analysis

Grow Client Relationships by Focusing on Efficiency and Opportunity

10y Robert Miller

Grow Client Relationships by Focusing on Efficienc...

If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensu...

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6 Reasons Why Search Clicks Are Undervalued
Paid Search

6 Reasons Why Search Clicks Are Undervalued

10y Kevin Lee

6 Reasons Why Search Clicks Are Undervalued

Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...

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Writing for Search: Where Meta Tags Meet David Ogilvy
Search

Writing for Search: Where Meta Tags Meet David Ogilvy

10y Benjamin Spiegel

Writing for Search: Where Meta Tags Meet David Ogi...

Is it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies ...

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LinkedIn Sponsored Updates: Something Actually Worth Paying For
Paid Search

LinkedIn Sponsored Updates: Something Actually Worth Paying For

10y Elizabeth Marsten

LinkedIn Sponsored Updates: Something Actually Wor...

If you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on Linked...

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Do "Suspicious Minds" Make the Best PPC Managers?
Paid Search

Do "Suspicious Minds" Make the Best PPC Managers?

10y Andrew Goodman

Do "Suspicious Minds" Make the Best PPC Managers?

It's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" ...

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Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels
Search

Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels

10y Jeremy Hull

Search Shouldn’t Live in a Vacuum: How to Align It...

Here is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Read More...

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Budget Allocation Within and Across PPC, SEO, and Content
Paid Search

Budget Allocation Within and Across PPC, SEO, and Content

10y Kevin Lee

Budget Allocation Within and Across PPC, SEO, and ...

Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...

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PPC for Start-Ups
Paid Search

PPC for Start-Ups

10y Andrew Goodman

PPC for Start-Ups

A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. R...

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Paid Search Advertising Accelerates in Q4 2013
Paid Search

Paid Search Advertising Accelerates in Q4 2013

10y Yuyu Chen

Paid Search Advertising Accelerates in Q4 2013

Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...

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Is $100 Enough to Try Facebook Ads?
Paid Search

Is $100 Enough to Try Facebook Ads?

10y Elizabeth Marsten

Is $100 Enough to Try Facebook Ads?

How much is enough to try Facebook Ads? Read More

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PPC Goes to Cleveland
Paid Search

PPC Goes to Cleveland

10y Andrew Goodman

PPC Goes to Cleveland

PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes ...

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Social PPC in 2014: What Will the Future Bring?
Paid Search

Social PPC in 2014: What Will the Future Bring?

10y Elizabeth Marsten

Social PPC in 2014: What Will the Future Bring?

Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...

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Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now
Search

Before Looking to the Future, Here Are 3 AdWords Features You Should Be Usi...

10y Jeremy Hull

Before Looking to the Future, Here Are 3 AdWords F...

As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's wort...

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Major CPG Companies Put More PPC Budget Into Brand Awareness
Ad Industry Metrics

Major CPG Companies Put More PPC Budget Into Brand Awareness

10y Jessica Lee

Major CPG Companies Put More PPC Budget Into Brand...

Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the l...

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Twitter Flips Switch Back on Block Functionality - Turns on Broad Match Targeting
Search

Twitter Flips Switch Back on Block Functionality - Turns on Broad Match Tar...

10y Liva Judic

Twitter Flips Switch Back on Block Functionality -...

Twitter backtracked on its decision to change its block functionality, pressured by concerned users. The social network is also refining its ad target...

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First Impressions Count, But Ad Impressions May Not
Analytics

First Impressions Count, But Ad Impressions May Not

10y Andrew Edwards

First Impressions Count, But Ad Impressions May No...

Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...

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Facebook Ads Give Paid Search Campaigns ROI Boost [Study]
Ad Industry Metrics

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

10y Jessica Lee

Facebook Ads Give Paid Search Campaigns ROI Boost ...

Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...

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Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan
Paid Search

Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan

10y Andrew Goodman

Better Than Finger-Cooking: Ad Testing Tool Use fo...

If you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foun...

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Top 10 PLA Tips for the Holidays (and Beyond)
Paid Search

Top 10 PLA Tips for the Holidays (and Beyond)

10y Kevin Lee

Top 10 PLA Tips for the Holidays (and Beyond)

PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities shou...

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3 Paid Search Trends to Watch for in 2014
Paid Search

3 Paid Search Trends to Watch for in 2014

10y Lisa Raehsler

3 Paid Search Trends to Watch for in 2014

Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search l...

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#SESCHI: In the Trenches with Big Data and Converged Media
Paid Search

#SESCHI: In the Trenches with Big Data and Converged Media

10y Kevin Lee

#SESCHI: In the Trenches with Big Data and Converg...

According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...

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#SESCHI: Marketers Must React Effectively to Social and Data
Social

#SESCHI: Marketers Must React Effectively to Social and Data

10y Jennifer Slegg

#SESCHI: Marketers Must React Effectively to Socia...

In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...

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#SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]
Search

#SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]

10y Melanie White

#SESCHI: Influx of Newbies Shows Maturity of Searc...

The new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Read...

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