Adobe Says Social Media Changing Retail Marketplace
Social

Adobe Says Social Media Changing Retail Marketplace

11y Susan Kuchinskas

Adobe Says Social Media Changing Retail Marketplac...

Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...

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Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search
Paid Search

Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search

11y Jeremy Hull

Quantifying Soft Conversions: How to Leverage the ...

Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shar...

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Yahoo Bing SEM Outperforms Google for Auto Vertical
Paid Search

Yahoo Bing SEM Outperforms Google for Auto Vertical

11y Susan Kuchinskas

Yahoo Bing SEM Outperforms Google for Auto Vertica...

Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer ...

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Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)
Paid Search

Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimizat...

11y John Gagnon

Don't Use 'Holiday' in Retail PPC Ad Copy (& O...

Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Read More...

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In Mobile Advertising, the Black List is the New White List
Media

In Mobile Advertising, the Black List is the New White List

11y Shannon E. Denison

In Mobile Advertising, the Black List is the New W...

Are you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Read More...

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Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Ad Industry Metrics

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne &...

11y Yuyu Chen

Q3 2013 US Paid Search Spend Continues Upward Tren...

Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...

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Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy
Paid Search

Google Organic & Paid Search Changes Call for Rethinking Search Marketi...

11y Kevin Lee

Google Organic & Paid Search Changes Call for ...

Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the...

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Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]
Display Advertising

Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]

11y Matt Kapko

Fake Display Ad Impressions Comprise 30% of All On...

Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Read More...

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New Technologies to Help Juice Your Holiday Sales
Community Management

New Technologies to Help Juice Your Holiday Sales

11y Michael Della Penna

New Technologies to Help Juice Your Holiday Sales

Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Read More...

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5 PPC Iterations You Ignore at Your Peril
Paid Search

5 PPC Iterations You Ignore at Your Peril

11y Andrew Goodman

5 PPC Iterations You Ignore at Your Peril

Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Rea...

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Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
Paid Search

Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

11y John A. Lee

Warning: Ignore These 3 Core Geo-Targeting Aspects...

These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Rea...

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What Machines Haven't Learned Yet
Analytics

What Machines Haven't Learned Yet

11y Jim Sterne

What Machines Haven't Learned Yet

Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Read More...

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PPC for Brand Impact
Paid Search

PPC for Brand Impact

11y Lisa Raehsler

PPC for Brand Impact

The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...

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5 Tips For Making the Most of Your Holiday Season Media Spend
Data insights

5 Tips For Making the Most of Your Holiday Season Media Spend

11y Ben Plomion

5 Tips For Making the Most of Your Holiday Season ...

The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Read More...

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Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs
Marketing

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

11y Mary Lisbeth D'Amico

Adweek 2013: AdStage Launches Unified Ad Platform ...

Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...

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Gaining Better Insights Through Segmentation
Search

Gaining Better Insights Through Segmentation

11y Benjamin Spiegel

Gaining Better Insights Through Segmentation

Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Read More...

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How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg
Data insights

How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eise...

11y Victoria Edwards

How to Rock Your Customers' World: Interview With ...

Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have...

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How to Build an Effective YouTube Plan in 6 Steps
Search

How to Build an Effective YouTube Plan in 6 Steps

11y Benjamin Spiegel

How to Build an Effective YouTube Plan in 6 Steps

Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/...

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Paid Search Marketing – The (other) Leanest Line Item in the Media Plan
Asia

Paid Search Marketing – The (other) Leanest Line Item in the Media Plan

12y Prabhvir Sahmey

Paid Search Marketing – The (other) Leanest Line I...

10 myths to paid search marketing every brand marketer should pay attention to. Read More...

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