Brands, be mindful or be gone

Social Media Marketing Brands, be mindful or be gone

1y Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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Paid social measurement: navigating the challenges for ecommerce brands

Data-Driven Marketing Paid social measurement: navigating the challenges for ecommerce brands

1y Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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A dissection of modern-day event marketing strategies

Strategies A dissection of modern-day event marketing strategies

4y Jose Bort

A dissection of modern-day event marketing strateg...

If you’re running your own events, there are several ways that you can learn from the best conferences, exhibitions, and private meetings. A look at h...

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US digital ad spend up 18% YoY, new IAB report says

Digital Advertising US digital ad spend up 18% YoY, new IAB report says

5y Kimberly Collins

US digital ad spend up 18% YoY, new IAB report say...

Digital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...

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Why a cohesive search, social, and ecommerce strategy is the key to conversions

Ecommerce Why a cohesive search, social, and ecommerce strategy is the key to conversions

5y Emily Alford

Why a cohesive search, social, and ecommerce strat...

Five ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...

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Snapchat Advertising: How to create your Snapchat Ads

Digital Marketing Snapchat Advertising: How to create your Snapchat Ads

5y Tereza Litsa

Snapchat Advertising: How to create your Snapchat ...

An estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to Snapch...

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How to "Marie Kondo" your digital marketing strategy

Digital Marketing How to "Marie Kondo" your digital marketing strategy

5y Tereza Litsa

How to "Marie Kondo" your digital marketing strate...

It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get ...

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How to keep social strategy in line with marketing personas

Social Media Marketing How to keep social strategy in line with marketing personas

5y Tiffany Delmore

How to keep social strategy in line with marketing...

Many marketers have built social media audiences so wide they're losing sight of who they were originally trying to reach. Here are 4 ways to keep you...

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Goliath vs. Goliath: Amazon's ad spend continues to soar

Search Marketing Goliath vs. Goliath: Amazon's ad spend continues to soar

6y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

Digital Transformation Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

6y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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Seeing the trees for the forest with paid social

Seeing the trees for the forest with paid social

6y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Attribution, integration and replication: The challenges facing advertisers in the digital age

Attribution, integration and replication: The challenges facing advertisers in the digital age

7y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

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Facebook tests ads for Groups

Facebook tests ads for Groups

7y Al Roberts

Facebook tests ads for Groups

Facebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity...

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Paying to play on social media

Paying to play on social media

8y Bob Cargill

Paying to play on social media

Despite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...

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A comprehensive guide to advertising on Facebook

A comprehensive guide to advertising on Facebook

8y Tereza Litsa

A comprehensive guide to advertising on Facebook

Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Faceboo...

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How to master Facebook advertising and targeting

How to master Facebook advertising and targeting

8y Tereza Litsa

How to master Facebook advertising and targeting

Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...

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Six reasons why direct marketers should be swooning over social media

Six reasons why direct marketers should be swooning over social media

8y Bob Cargill

Six reasons why direct marketers should be swoonin...

I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...

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Behavioral targeting is coming to Snapchat

Behavioral targeting is coming to Snapchat

8y Al Roberts

Behavioral targeting is coming to Snapchat

Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...

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Twitter conversational ads exit beta, get Instant Unlock Card

Twitter conversational ads exit beta, get Instant Unlock Card

8y Al Roberts

Twitter conversational ads exit beta, get Instant ...

Twitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...

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Q&A: Teach For America's Stacey Jaffe on playing the paid social game

Q&A: Teach For America's Stacey Jaffe on playing the paid social game

8y Graham Charlton

Q&A: Teach For America's Stacey Jaffe on playi...

In August ClickZ Live celebrates its 18th annual event in San Francisco with a fantastic line-up of the world’s top speakers and a selection of brand ...

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Stats of the Week: Pinterest's expanding ecommerce efforts

Stats of the Week: Pinterest's expanding ecommerce efforts

8y Mike O'Brien

Stats of the Week: Pinterest's expanding ecommerce...

Pinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...

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Stats of the Week: Mobile ad revenue, mobile ad blocking

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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Seven cases of brands with brilliant product copy

Seven cases of brands with brilliant product copy

8y Mike O'Brien

Seven cases of brands with brilliant product copy

Here are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...

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Why Pinterest is Gardener's Supply Company's top social channel

Why Pinterest is Gardener's Supply Company's top social channel

8y Mike O'Brien

Why Pinterest is Gardener's Supply Company's top s...

Facebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...

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How brands can make the most of Instagram's new algorithm

How brands can make the most of Instagram's new algorithm

8y Angie Pascale

How brands can make the most of Instagram's new al...

Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. Read ...

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Twitter 101: ClickZ attends Flight School

Twitter 101: ClickZ attends Flight School

8y Mike O'Brien

Twitter 101: ClickZ attends Flight School

Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...

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WordStream’s Larry Kim on how paid social ads can become your 'unicorns'

WordStream’s Larry Kim on how paid social ads can become your 'unicorns'

8y Christopher Ratcliff

WordStream’s Larry Kim on how paid social ads can ...

This post was previously published on Search Engine Watch, but we thought the ClickZ audience would appreciate it… Reporting live from Connect, ...

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