The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.
Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience.
According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident they're using it effectively.
In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands.
Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile.
Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right.
This is a roundup of new hires and promotions in the digital marketing industry during March of 2015.
Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting.
In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media.
This is a roundup of new hires and promotions in the digital marketing industry during February of 2015.