Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation.
A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun.
Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami.
Mammoth AdSense buy highlights competitiveness of pizza marketing online.