Five brands mastering March Madness marketing
Acquisition

Five brands mastering March Madness marketing

8y Mike O'Brien

Five brands mastering March Madness marketing

There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favori...

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Hashtag hijacking doesn't have to live and die on Twitter
Social

Hashtag hijacking doesn't have to live and die on Twitter

8y Mike O'Brien

Hashtag hijacking doesn't have to live and die on ...

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...

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Best of #TheDress: How Brands Reacted on Twitter
Social

Best of #TheDress: How Brands Reacted on Twitter

9y Emily Alford

Best of #TheDress: How Brands Reacted on Twitter

A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many br...

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Former NBA Player Jamal Mashburn Opens Ad Agency
Marketing

Former NBA Player Jamal Mashburn Opens Ad Agency

10y Yuyu Chen

Former NBA Player Jamal Mashburn Opens Ad Agency

Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...

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Papa John's Makes a Friday Ad Blitz
Media

Papa John's Makes a Friday Ad Blitz

15y Fred Aun

Papa John's Makes a Friday Ad Blitz

Mammoth AdSense buy highlights competitiveness of pizza marketing online. Read More...

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