If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleHow are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...
View articleSales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...
View articleThis is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile c...
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