Pepsi's Mobile Strategy: It's the Content, Stupid

Media Pepsi's Mobile Strategy: It's the Content, Stupid

4y Mary Lisbeth D'Amico
Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

Media Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

4y Lisa Lacy
"Real Time" Kills Exclusive Deals

Marketing "Real Time" Kills Exclusive Deals

4y Gary Stein
Get the latest analysis and reports delivered to your inbox daily
Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

Marketing Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

4y Lisa Lacy
What Does Programmatic Mean?

Display Advertising What Does Programmatic Mean?

4y Larry Allen
British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall

Asia British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall

4y Adaline Lau
ClickZ’s Super Bowl XLVIII Ad Preview

Marketing ClickZ’s Super Bowl XLVIII Ad Preview

4y Lisa Lacy
Pepsi Next is on the Clock of Lists at BuzzFeed

Marketing Pepsi Next is on the Clock of Lists at BuzzFeed

4y Matt Kapko
Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

Media Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

4y Melanie White
IWNY: Creative Alive and Kicking in Era of Native Ads

Marketing IWNY: Creative Alive and Kicking in Era of Native Ads

5y Mary Lisbeth D'Amico
Video Killed the Pre-Roll Star

Media Video Killed the Pre-Roll Star

5y David Toner
Sharethrough Introduces Mobile Native Ad Platform

Media Sharethrough Introduces Mobile Native Ad Platform

5y Mary Lisbeth D'Amico
Pepsi Next Launches Wheel of Levy to Seduce America

Marketing Pepsi Next Launches Wheel of Levy to Seduce America

5y Lisa Lacy
3 Online Video Trends

Media 3 Online Video Trends

5y Tessa Wegert
Cap'n Crunch Teases Late-Night Online Talk Show

Marketing Cap'n Crunch Teases Late-Night Online Talk Show

5y Lisa Lacy
Case Study: Pepsi China Leverages Web Video for CNY Campaign

Asia Case Study: Pepsi China Leverages Web Video for CNY Campaign

5y Adaline Lau
Lay's Seeks Fan Votes for Fan Flavors

Marketing Lay's Seeks Fan Votes for Fan Flavors

5y Lisa Lacy
7 Lessons From the 2013 Super Bowl Commercials

Social 7 Lessons From the 2013 Super Bowl Commercials

5y Sundeep Kapur
ClickZ's Super Bowl XLVII Preview

Marketing ClickZ's Super Bowl XLVII Preview

5y Lisa Lacy
How Pepsi and ICICI Bank Engage Users on Social [Video]

Asia How Pepsi and ICICI Bank Engage Users on Social [Video]

5y Adaline Lau
Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show

Social Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show

5y Lisa Lacy
Super Bowl Ads 2012: Winners and Losers

Marketing Super Bowl Ads 2012: Winners and Losers

5y Anna Maria Virzi
Federated Media Blends Ads Into Content With Suite

Social Federated Media Blends Ads Into Content With Suite

5y Susan Kuchinskas
Mobile Rewards Network Kiip Looks to Asia Expansion

Asia Mobile Rewards Network Kiip Looks to Asia Expansion

5y Adaline Lau
Pepsi Builds Music Series Around Twitter Data

Marketing Pepsi Builds Music Series Around Twitter Data

6y Christopher Heine
Pepsi Max's Video With NBA Star Quickly Explodes

Marketing Pepsi Max's Video With NBA Star Quickly Explodes

6y Christopher Heine
50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

Marketing 50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

6y Susan Kuchinskas