Mobile Rewards Network Kiip Looks to Asia Expansion
Asia

Mobile Rewards Network Kiip Looks to Asia Expansion

12y Idris Nagri

Mobile Rewards Network Kiip Looks to Asia Expansio...

Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achieve...

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Pepsi Builds Music Series Around Twitter Data
Marketing

Pepsi Builds Music Series Around Twitter Data

12y Idris Nagri

Pepsi Builds Music Series Around Twitter Data

Beverages company to mine tweets to put on concerts. Read More...

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Pepsi Max's Video With NBA Star Quickly Explodes
Marketing

Pepsi Max's Video With NBA Star Quickly Explodes

12y Idris Nagri

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend. Read More...

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50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Marketing

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

12y Idris Nagri

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Read More...

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Pepsi Mimics Web Celebs and Average Joes in Videos
Media

Pepsi Mimics Web Celebs and Average Joes in Videos

12y Idris Nagri

Pepsi Mimics Web Celebs and Average Joes in Videos

Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube. Read More...

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Igniting Movements Around a Social Heartbeat
Social

Igniting Movements Around a Social Heartbeat

12y Idris Nagri

Igniting Movements Around a Social Heartbeat

Social movements have huge implications on brands – and many have started to get involved. Here's how. Read More...

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SXSW 2012 Gallery
Social

SXSW 2012 Gallery

12y Idris Nagri

SXSW 2012 Gallery

Celebrating innovation and creativity with an interactive phone booth, mock robot, and more. Read More...

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VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Marketing

VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW

12y Idris Nagri

VIDEO: PepsiCo's Digital Head Talks Big Data at SX...

Josh Karpf riffs on modern marketing as his team readies its hub in Austin. Read More...

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Facebook Ads Still Pushing Super Bowl Spots
Social

Facebook Ads Still Pushing Super Bowl Spots

12y Idris Nagri

Facebook Ads Still Pushing Super Bowl Spots

Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter. Read More...

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Nokia, Pepsi, and Coach Go Social for Chinese New Year
Social

Nokia, Pepsi, and Coach Go Social for Chinese New Year

12y Idris Nagri

Nokia, Pepsi, and Coach Go Social for Chinese New ...

Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Read More...

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The Role of Latinos: The Next Marketing Challenge
Marketing

The Role of Latinos: The Next Marketing Challenge

12y Idris Nagri

The Role of Latinos: The Next Marketing Challenge

Why marketers must understand that creativity is a very important part of Latinos' DNA. Read More...

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Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'
Social

Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'

12y Idris Nagri

Facebook Is Key As Doritos Reprises 'Crash The Sup...

Contest will decide the brand's commercial creative for the big game. Read More...

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10 Social Media 2011 Highlights (Data Included)
Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

12y Idris Nagri

10 Social Media 2011 Highlights (Data Included)

A look at how marketers are integrating social media into their marketing plans. Read More...

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Pandora and Pepsi Make a Mixtape for the Grammys
Marketing

Pandora and Pepsi Make a Mixtape for the Grammys

12y Idris Nagri

Pandora and Pepsi Make a Mixtape for the Grammys

A bid to reach a broad swath of music fans leading up to the February awards show. Read More...

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Ad Startup Bets Trends Make Better Targets Than Demographics
Media

Ad Startup Bets Trends Make Better Targets Than Demographics

13y Idris Nagri

Ad Startup Bets Trends Make Better Targets Than De...

Taykey targets based on trending topics and keywords in social media. Read More...

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Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
CPG

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

13y Idris Nagri

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Ba...

PepsiCo keeps the pedal down on social media marketing. Read More...

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Pepsi Vending Machines Fuse Social and Mobile Commerce
Marketing

Pepsi Vending Machines Fuse Social and Mobile Commerce

13y Idris Nagri

Pepsi Vending Machines Fuse Social and Mobile Comm...

"Social vending" system lets consumers send beverage gifts to friends' cell phones. Read More...

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Yahoo Acquires IntoNow With Eye to Socializing TV
Social

Yahoo Acquires IntoNow With Eye to Socializing TV

13y Idris Nagri

Yahoo Acquires IntoNow With Eye to Socializing TV

Shazam-like app IntoNow also enables TV advertising check-ins. Read More...

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Pepsi to Track TV Ad Performance Directly through iPhones
Media

Pepsi to Track TV Ad Performance Directly through iPhones

13y Idris Nagri

Pepsi to Track TV Ad Performance Directly through ...

Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz. Read More...

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PepsiCo Talks Social After Soda Brand's Fall to Third Place
CPG

PepsiCo Talks Social After Soda Brand's Fall to Third Place

13y Idris Nagri

PepsiCo Talks Social After Soda Brand's Fall to Th...

Global director for digital says blaming decline on social media is wrong-headed. Read More...

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13 Marketing Translation Mistakes to Learn From
Social

13 Marketing Translation Mistakes to Learn From

13y Idris Nagri

13 Marketing Translation Mistakes to Learn From

What are your company slogans really saying around the world? Read More...

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How I Learned to Stop Worrying and Love 'The Daily'
Media

How I Learned to Stop Worrying and Love 'The Daily'

13y Idris Nagri

How I Learned to Stop Worrying and Love 'The Daily...

An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Read More...

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SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Media

SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds

13y Idris Nagri

SXSWi Ends: Geo-Social Maturity, Celeb Influencers...

Mobile marketing and celebrities take center stage. Who was this year's wunderkind? Read More...

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SXSWi Video: Pepsi's Shiv Singh on Geo-Social
CPG

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

13y Idris Nagri

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Read More...

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Leveraging the Tablet Revolution
Asia

Leveraging the Tablet Revolution

13y Idris Nagri

Leveraging the Tablet Revolution

Before adding the iPad to your marketing campaign, consider these three factors first. Read More...

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The Four Levels of Super Bowl Cross-Media Success
Media

The Four Levels of Super Bowl Cross-Media Success

13y Idris Nagri

The Four Levels of Super Bowl Cross-Media Success

Which level of expected and intended consumer engagement is your brand in? Read More...

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How to Create a Successful Cross-Media Mobile Campaign
Asia

How to Create a Successful Cross-Media Mobile Campaign

13y Idris Nagri

How to Create a Successful Cross-Media Mobile Camp...

As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Read More...

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