Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth
Disruptive MarTech

Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and...

5y Kimberly Collins

Content marketing for enterprises: Q&A with Percol...

Percolate focuses specifically on enterprise marketing management, and clients report signficant savings around asset creation, admin, and consolidati...

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Pinterest Opens Its APIs to Brands to Generate More Ad Revenue
Social

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

9y Yuyu Chen

Pinterest Opens Its APIs to Brands to Generate Mor...

The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...

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LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts
Social

LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

10y Lisa Lacy

LinkedIn Launches Partner Programs to Enhance Cont...

LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audienc...

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MasterCard Revamps Online Newsroom, Blog
Marketing

MasterCard Revamps Online Newsroom, Blog

11y Lisa Lacy

MasterCard Revamps Online Newsroom, Blog

The online resources include curated content, images, videos and features on so-called cashless pioneers. Read More...

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Percolate's James Gross Makes Case for Branded Content at Social Scale
Social

Percolate's James Gross Makes Case for Branded Content at Social Scale

11y Matt Kapko

Percolate's James Gross Makes Case for Branded Con...

Social media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entire...

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Venture Capitalists' Dollars Flow Into Ad Tech
Marketing

Venture Capitalists' Dollars Flow Into Ad Tech

11y Susan Kuchinskas

Venture Capitalists' Dollars Flow Into Ad Tech

Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...

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