With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...
View article"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...
View article30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleMGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...
View articleBuilding strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...
View article