Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again
Digital Marketing

Key insights: Agile marketing adoption, when data doesn’t sing with CX, opp...

4y Kamaljeet Kalsi

Key insights: Agile marketing adoption, when data ...

57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app pus...

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Personalisation: the key to profitable discount codes
Actionable Analysis

Personalisation: the key to profitable discount codes

7y Chris Camps

Personalisation: the key to profitable discount co...

In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...

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4 steps to getting ahead of the marketing personalization curve
Content

4 steps to getting ahead of the marketing personalization curve

7y Polly Alluf

4 steps to getting ahead of the marketing personal...

Sure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...

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Three ways that AI is enhancing the ecommerce customer experience
AI & Automation

Three ways that AI is enhancing the ecommerce customer experience

7y Rebecca Sentance

Three ways that AI is enhancing the ecommerce cust...

Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday ...

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How paid search and personalisation can work together
Paid Search

How paid search and personalisation can work together

8y Rebecca Sentance

How paid search and personalisation can work toget...

We don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one. Read More...

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Six ways Pinterest is becoming serious about visual search
Content

Six ways Pinterest is becoming serious about visual search

8y Tereza Litsa

Six ways Pinterest is becoming serious about visua...

Pinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are co...

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How are beacons going to affect search marketing?
Acquisition

How are beacons going to affect search marketing?

8y Matt Owen

How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...

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Q&A: The Entertainer on growing email and multichannel revenues
Ecommerce

Q&A: The Entertainer on growing email and multichannel revenues

8y Graham Charlton

Q&A: The Entertainer on growing email and mult...

Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue.  Ro...

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How brands are celebrating the Chinese New Year in China
Acquisition

How brands are celebrating the Chinese New Year in China

8y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

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