Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too?
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration.
All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.
The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes.
With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as some of his challenges in doing so.
It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to start off with.