Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
How can using a "fast start" model refine the execution of your marketing strategy?
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy?
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.