Some industries are set to benefit more than others from the ongoing artificial intelligence revolution, and fashion is a particularly likely candidate. Here are five fashion brands who are currently reaping the rewards of using AI for personalization.
Despite brick-and-mortar stores seeing a decline due to new customers’ shopping behaviors, physical retailers and ecommerce providers can benefit from acting as allies rather than enemies. Here are three key examples as to how.
Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% still struggle to do it. In this article, I look at why this is, and how a Customer Data Platform can help.
ClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take their data-driven marketing and ... read more
In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital intelligence grows and artificial intelligence takes over marketing activities, does this mean we’ll all be replaced by robots?
Email marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we discuss data-driven personalization, what it means for email marketing, and how to deliver 1:1 communications at scale.
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Think about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly.
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you.
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
