We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...
View articleBrian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated e...
View articleAccording to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...
View articleDrew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...
View articleHow Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. Read More...
View articleRetail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...
View articleAs the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...
View articleBrandon Redlinger, Head of Growth at Engagio, provides three marketing insights that help find sales leads that still want to hear from you. Read More...
View articlePhilip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. O...
View articleBefore buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...
View articleNorman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...
View articleFrom scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...
View articleCare, communicate and give them what they want with transparency. Read More...
View articleFullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...
View articleWe spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly c...
View articleArm Treasure Data’s Global Head of Marketing Tom Treanor shares steps marketers should be doing now to prepare for 5G. Read More...
View articleHint: It’s all about connecting with people on an individual level Read More...
View articleDeloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...
View articleDemandbase’s CMO, Peter Isaacson, discusses the future of account-based marketing within a rapidly evolving and technology-driven B2B landscape. Read ...
View articleSofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be successful in a non-data t...
View articleA primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read More...
View articleDynamic Yield's CEO, Liad Agmon, discusses why brand success today is increasingly dependent on collaboration between marketers and developers. Read M...
View articleWe spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read More...
View articleWith the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. Read More...
View articleAI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retai...
View articleMegan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. Read More...
View articleBattle post-holiday ad fatigue and get a fast start in the new year by putting the consumer first. Read More...
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