A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated?
With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of digital marketing campaigns.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences.
Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers fail to understand.
Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week.
Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers.
Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them?
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas?