Every brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicabl...
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View articleWhen it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Read M...
View articleAt a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for m...
View articleTo build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable...
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View articleIf you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many...
View articleHealthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are thos...
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View articleGigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Read More...
View articleToo often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explain...
View articleThe market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...
View articlePersonas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing a...
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