7 Things I Wish I’d Known When I Started Content Marketing
Media

7 Things I Wish I’d Known When I Started Content Marketing

10y Luke Summerfield

7 Things I Wish I’d Known When I Started Content M...

Every brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicabl...

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Know Nothing, Share Everything: The Sad but Useful State of Social Media Psychology
Social

Know Nothing, Share Everything: The Sad but Useful State of Social Media Ps...

10y Aaron Kahlow

Know Nothing, Share Everything: The Sad but Useful...

How to grasp the seven personas of social sharing to improve your tweets, posts, and content marketing social strategy. Read More...

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Boost Lead Quality With These 7 Easy Content Marketing Tactics
Media

Boost Lead Quality With These 7 Easy Content Marketing Tactics

10y Luke Summerfield

Boost Lead Quality With These 7 Easy Content Marke...

When it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Read M...

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Is Big Data Really Working for Marketers?
Automation

Is Big Data Really Working for Marketers?

10y Stephanie Miller

Is Big Data Really Working for Marketers?

At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for m...

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8 Steps to a Rock-Solid Inbound Marketing Plan
Automation

8 Steps to a Rock-Solid Inbound Marketing Plan

10y Aubrey Beck

8 Steps to a Rock-Solid Inbound Marketing Plan

To build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable...

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Nurture Marketing: Improving on the Heart of Marketing Automation
Automation

Nurture Marketing: Improving on the Heart of Marketing Automation

10y Ellen Valentine

Nurture Marketing: Improving on the Heart of Marke...

Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and eff...

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5 Reasons You Need Buyer Personas
Automation

5 Reasons You Need Buyer Personas

10y Nate Young

5 Reasons You Need Buyer Personas

If you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many...

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Does Your Email Marketing Suffer From Multiple Personality Disorder?
Automation

Does Your Email Marketing Suffer From Multiple Personality Disorder?

10y Kevin Miller

Does Your Email Marketing Suffer From Multiple Per...

Healthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are thos...

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Using Social Media Data to Build Audience Personas
Marketing

Using Social Media Data to Build Audience Personas

10y Angie Pascale

Using Social Media Data to Build Audience Personas

See three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer...

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No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations
Social

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

10y John Elkaim

No.2 Most Read Article of 2013: Say Goodbye to the...

Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Read More...

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Please Don't Stereotype Your Personas
Analytics

Please Don't Stereotype Your Personas

10y Bryan Eisenberg

Please Don't Stereotype Your Personas

Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explain...

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Does the Future of Targeted Marketing Require Progressive Personalization?
Analytics

Does the Future of Targeted Marketing Require Progressive Personalization?

10y Mark Ryan

Does the Future of Targeted Marketing Require Prog...

The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...

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Personas: The Magic Behind the Mirror
Analytics

Personas: The Magic Behind the Mirror

11y Bryan Eisenberg

Personas: The Magic Behind the Mirror

Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing a...

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