At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent interaction.
This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire Yahoo.
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.
The 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and new.
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital transformation.
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
Companies like Granata and McDonald's are using technology to bridge the digital and physical world to bring interactive experiences to consumers.