Five killer content tools
Social Media

Five killer content tools

8y Angie Pascale

Five killer content tools

Evaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your c...

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10 select Chrome extensions for content marketers
Content

10 select Chrome extensions for content marketers

8y Yuyu Chen

10 select Chrome extensions for content marketers

10 Chrome extensions to increase your productivity. Read More...

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Meeting consumers on their turf: the value of social media in search marketing
Search

Meeting consumers on their turf: the value of social media in search market...

8y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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How interactive images are taking over e-commerce
Social

How interactive images are taking over e-commerce

8y Guest

How interactive images are taking over e-commerce

Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...

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How this startup is keeping consumers [Von] Content
Social

How this startup is keeping consumers [Von] Content

8y Mike O'Brien

How this startup is keeping consumers [Von] Conten...

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...

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Being 'social' helped brands win on Cyber Monday
Ecommerce

Being 'social' helped brands win on Cyber Monday

8y Mike O'Brien

Being 'social' helped brands win on Cyber Monday

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...

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Getting it right with social when everything we know is wrong
Social

Getting it right with social when everything we know is wrong

8y Chris Copeland

Getting it right with social when everything we kn...

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...

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Why should marketers care about image recognition technology?
Search

Why should marketers care about image recognition technology?

8y Yuyu Chen

Why should marketers care about image recognition ...

Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recogniti...

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How to use Pinterest Group Boards to drive traffic and increase engagement
Asia

How to use Pinterest Group Boards to drive traffic and increase engagement

8y Navneet Kaushal

How to use Pinterest Group Boards to drive traffic...

Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive...

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How does Under Armour differentiate itself from Nike via digital marketing?
Marketing

How does Under Armour differentiate itself from Nike via digital marketing?

9y Yuyu Chen

How does Under Armour differentiate itself from Ni...

With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...

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A beginner's guide to better measuring social ROI
Social

A beginner's guide to better measuring social ROI

9y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

9y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Where does social media fit in the holiday shopping season?
Social

Where does social media fit in the holiday shopping season?

9y Mike O'Brien

Where does social media fit in the holiday shoppin...

Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...

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Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign
Search

Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign

9y Mike O'Brien

Allrecipes.com Sees Increased Engagement Despite P...

Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen m...

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What Are Some of the Best Practices for Visual Content Marketing?
Marketing

What Are Some of the Best Practices for Visual Content Marketing?

9y Mike O'Brien

What Are Some of the Best Practices for Visual Con...

When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...

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Social Content Helps Fast Food Brands Beat Stigma
Social

Social Content Helps Fast Food Brands Beat Stigma

9y Mike O'Brien

Social Content Helps Fast Food Brands Beat Stigma

Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...

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Beverage Brands Illustrate Importance of Online Content for Offline Products
Marketing

Beverage Brands Illustrate Importance of Online Content for Offline Product...

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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How a Blasé Approach Helped Swedish Fish Reach Gen Z
Media

How a Blasé Approach Helped Swedish Fish Reach Gen Z

9y Mike O'Brien

How a Blasé Approach Helped Swedish Fish Reach Gen...

Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the ...

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Getting the Most from Your Email Content
Email

Getting the Most from Your Email Content

9y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

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Social Media Marketing Budgets and ROI: How to Plan for 2016
Social

Social Media Marketing Budgets and ROI: How to Plan for 2016

9y Jasmine Sandler

Social Media Marketing Budgets and ROI: How to Pla...

Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...

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How Imgur Helps Brands Market to Males
Marketing

How Imgur Helps Brands Market to Males

9y Emily Alford

How Imgur Helps Brands Market to Males

Imgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Read More...

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How Customers Perceive Your Social Media Challenges
Social

How Customers Perceive Your Social Media Challenges

9y Angie Pascale

How Customers Perceive Your Social Media Challenge...

These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivati...

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Why Periscope Is the Next Big Thing in Social Media
Social

Why Periscope Is the Next Big Thing in Social Media

9y Bob Cargill

Why Periscope Is the Next Big Thing in Social Medi...

With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...

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Digital Marketing People on the Move: End of Summer Edition
Marketing

Digital Marketing People on the Move: End of Summer Edition

9y Yuyu Chen

Digital Marketing People on the Move: End of Summe...

This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...

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How E-Commerce Sites Can Use Social Proof to Increase Conversions
Social

How E-Commerce Sites Can Use Social Proof to Increase Conversions

9y Graham Charlton

How E-Commerce Sites Can Use Social Proof to Incre...

What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...

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Beating the Digital Trajectory Test
Social

Beating the Digital Trajectory Test

9y Chris Copeland

Beating the Digital Trajectory Test

Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their...

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Tumblr Helps Mobile Developers Distribute Content with In-App Sharing
Media

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

9y Yuyu Chen

Tumblr Helps Mobile Developers Distribute Content ...

At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...

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