The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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Facebook Dominates Social Sharing While Twitter Sees a Decline
Ad Industry Metrics

Facebook Dominates Social Sharing While Twitter Sees a Decline

9y Yuyu Chen

Facebook Dominates Social Sharing While Twitter Se...

ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year...

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Twitter’s Foray Into Video and the Visual Web
Asia

Twitter’s Foray Into Video and the Visual Web

9y Andy Radovic

Twitter’s Foray Into Video and the Visual Web

As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Read More...

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Social Media Will Have 5.4M More Users by 2016
Ad Industry Metrics

Social Media Will Have 5.4M More Users by 2016

9y Mike O'Brien

Social Media Will Have 5.4M More Users by 2016

Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...

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Social Site Check-In: Which Network Should You Buy Into This Year?
Social

Social Site Check-In: Which Network Should You Buy Into This Year?

9y Tessa Wegert

Social Site Check-In: Which Network Should You Buy...

What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...

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Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign
Ecommerce

Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

9y Mike O'Brien

Kohl's Teams Up With Fitness Bloggers for #MakeYou...

As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a...

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Mobile Drives Online Sales on Christmas Day 2014
Media

Mobile Drives Online Sales on Christmas Day 2014

9y Yuyu Chen

Mobile Drives Online Sales on Christmas Day 2014

IBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas 2...

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Digital Marketing Trends to Watch Out for in 2015
Marketing

Digital Marketing Trends to Watch Out for in 2015

9y Yuyu Chen

Digital Marketing Trends to Watch Out for in 2015

We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...

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Bloomingdale's Focuses on Instagram Community With New Holiday Campaign
Ecommerce

Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

9y Mike O'Brien

Bloomingdale's Focuses on Instagram Community With...

The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the B...

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Pinterest Is Now Shoppable, But Will Google Be?
Social

Pinterest Is Now Shoppable, But Will Google Be?

9y Mike O'Brien

Pinterest Is Now Shoppable, But Will Google Be?

Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pintere...

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Lowe's Uses Vine and Instagram to Showcase DIY
Ecommerce

Lowe's Uses Vine and Instagram to Showcase DIY

9y Mike O'Brien

Lowe's Uses Vine and Instagram to Showcase DIY

In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts ...

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5 Ways to Make Your Online Store More Social
Ecommerce

5 Ways to Make Your Online Store More Social

9y Angie Pascale

5 Ways to Make Your Online Store More Social

As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...

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Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]
Data insights

Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]

9y Yuyu Chen

Travel-Related Shares Drive 40% More Engagement Th...

ShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Read More...

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Online Holiday Shopping Sales Crush Last Year's
Data insights

Online Holiday Shopping Sales Crush Last Year's

9y Mike O'Brien

Online Holiday Shopping Sales Crush Last Year's

Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...

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Live Online Shopping Data: The Gift That Keeps Giving This Season
Actionable Analysis

Live Online Shopping Data: The Gift That Keeps Giving This Season

9y Michelle Killebrew

Live Online Shopping Data: The Gift That Keeps Giv...

This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...

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Less Than 20% of Internet Users Account for 82.4% of Video Shares
Media

Less Than 20% of Internet Users Account for 82.4% of Video Shares

9y Greg Jarboe

Less Than 20% of Internet Users Account for 82.4% ...

Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...

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Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings
Analytics

Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

9y Emily Alford

Facebook, Pinterest Drive Social Traffic, Clipping...

Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...

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Can Pinterest Make Your Small Business Bigger?
Social

Can Pinterest Make Your Small Business Bigger?

9y Mike O'Brien

Can Pinterest Make Your Small Business Bigger?

Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...

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Avon Adds Content, Social Capabilities to eStore
Ecommerce

Avon Adds Content, Social Capabilities to eStore

9y Yuyu Chen

Avon Adds Content, Social Capabilities to eStore

The beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Read More...

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How the Visual Web Is Going to Change Marketing
Display Advertising

How the Visual Web Is Going to Change Marketing

9y Ben Plomion

How the Visual Web Is Going to Change Marketing

Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...

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5 Ways to Improve Social Commerce
Social

5 Ways to Improve Social Commerce

9y Angie Pascale

5 Ways to Improve Social Commerce

These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...

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Spotlight On: Jennifer Kasper, Macy's
Ecommerce

Spotlight On: Jennifer Kasper, Macy's

10y Mike O'Brien

Spotlight On: Jennifer Kasper, Macy's

The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...

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Millennials More Likely to Purchase What They Share on Social
Data insights

Millennials More Likely to Purchase What They Share on Social

10y Yuyu Chen

Millennials More Likely to Purchase What They Shar...

A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Read ...

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Is That a Gap in Your Brand Story?
Marketing

Is That a Gap in Your Brand Story?

10y Bryan Eisenberg

Is That a Gap in Your Brand Story?

Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Read ...

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SMBs Allocate More Budget to Social Than Other Channels
Data insights

SMBs Allocate More Budget to Social Than Other Channels

10y Yuyu Chen

SMBs Allocate More Budget to Social Than Other Cha...

BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Read More...

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10 Ways for Health Clubs to Flex Their Social Media Muscles
Social

10 Ways for Health Clubs to Flex Their Social Media Muscles

10y Bob Cargill

10 Ways for Health Clubs to Flex Their Social Medi...

These methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boo...

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Twitter Delves Further Into E-Commerce With Buy Button
Social

Twitter Delves Further Into E-Commerce With Buy Button

10y Mike O'Brien

Twitter Delves Further Into E-Commerce With Buy Bu...

Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...

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