You know what AR is. But do you understand how it works?
AR & VR

You know what AR is. But do you understand how it works?

5y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

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Super Bowl Sunday and SEO: The importance of search during the Big Game
Search

Super Bowl Sunday and SEO: The importance of search during the Big Game

5y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

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What's your Alexa strategy?: Smart speakers and their role in the customer journey
AI & Automation

What's your Alexa strategy?: Smart speakers and their role in the customer ...

6y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

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Five brands mastering March Madness marketing
Acquisition

Five brands mastering March Madness marketing

8y Mike O'Brien

Five brands mastering March Madness marketing

There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favori...

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Digital people on the move: Pizza Hut hires new CMO
Marketing

Digital people on the move: Pizza Hut hires new CMO

8y Yuyu Chen

Digital people on the move: Pizza Hut hires new CM...

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...

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Ads of the week: Halloween edition
Display Advertising

Ads of the week: Halloween edition

9y Mike O'Brien

Ads of the week: Halloween edition

ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...

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5 strategies for last-minute Halloween marketing on Twitter
Social

5 strategies for last-minute Halloween marketing on Twitter

9y Tessa Wegert

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

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Meet the CMO Behind the Transformation of America's (Favorite) Diner
Social

Meet the CMO Behind the Transformation of America's (Favorite) Diner

9y Mike O'Brien

Meet the CMO Behind the Transformation of America'...

Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's ...

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Tweets of the Week: Royal Baby Brand Fails
Social

Tweets of the Week: Royal Baby Brand Fails

9y Emily Alford

Tweets of the Week: Royal Baby Brand Fails

Welcome to Tweets of the Week, where ClickZ rounds up all the best (and worst) things brands did on Twitter for the week of May 4, 2015. Read More...

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McDonald's, Nike, Sprint Among March Madness Ad Winners
Marketing

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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Pizza Hut Takes App Marketing Curbside
Data insights

Pizza Hut Takes App Marketing Curbside

9y Emily Alford

Pizza Hut Takes App Marketing Curbside

At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...

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The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night
Social

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

9y Tessa Wegert

The 10 Twitter Marketing Dos and Don’ts We Learned...

Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Read More...

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Pizza Hut Australia Pulls Vegemite Ad in PR Blunder
Asia

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

9y Sophie Loras

Pizza Hut Australia Pulls Vegemite Ad in PR Blunde...

Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. R...

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Meow Mix Taps Nostalgia in Jingle Remix Effort
Ecommerce

Meow Mix Taps Nostalgia in Jingle Remix Effort

10y Lisa Lacy

Meow Mix Taps Nostalgia in Jingle Remix Effort

Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...

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Pizza Hut Demos Interactive Pizza-Ordering Table of the Future
Ecommerce

Pizza Hut Demos Interactive Pizza-Ordering Table of the Future

10y Lisa Lacy

Pizza Hut Demos Interactive Pizza-Ordering Table o...

The brand is working with Chaotic Moon Studios to develop a table from which customers can place orders with the help of their mobile devices and it h...

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