Chris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. Read More...
View articleHupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performa...
View articleSpotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...
View articleNew numbers show podcast listeners and podcast ads continue on the rise. Adobe has released a new Audio Analytics product. What other companies will f...
View articleResearch shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other ...
View articleLuminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...
View articleTechnology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these cha...
View articlePodcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...
View articleJoin Mary Keane-Dawson, digital maven, entrepreneur and business mentor, and Tim Flagg as they discuss how the advertising industry needs to adapt in ...
View articleWe talk to Andrew Campbell about customer relationship marketing, and hear how marketers can harness the latest technology to continually improve the ...
View articleJoin experienced digital strategist James Gurd and hear some practical advice for how you can start to set up and optimise an effective check out proc...
View articleIn this episode you’ll learn all about Shift, ClickZ’s innovative new event on all things disruption and transformation. Our guest is Charlie Salter, ...
View articleIn this episode of the ClickZ Digital Marketing Podcast, we spoke with Nick Wilsdon, SEO Lead, Global Channels Optimisation at Vodafone – a speaker at...
View articleIn episode 4 of the ClickZ podcast we spoke with Kelvin Newman. Kelvin is the founder of Rough Agenda, a company that arranges specialist digital mark...
View articleIn this episode you’ll learn what Artificial Intelligence really is and see some very practical ways for marketers to use AI in their everyday campaig...
View articleWe talk to Tessa about her route into working in content marketing, including the importance of story-telling and why brands are investing in editoria...
View articleWe caught up with Brian Clifton (PhD), a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics....
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