How to overcome complexities in podcast advertising through identity resolution
Content

How to overcome complexities in podcast advertising through identity resolu...

3y Chris Feo

How to overcome complexities in podcast advertisin...

Chris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. Read More...

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Is your company podcast even successful?
Content

Is your company podcast even successful?

4y Sam Balter

Is your company podcast even successful?

HupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performa...

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The rise of Spotify as an advertising channel
Emerging Technology

The rise of Spotify as an advertising channel

5y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

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60% of podcast listeners report looking up a product or service after hearing an ad
Disruptive MarTech

60% of podcast listeners report looking up a product or service after heari...

5y Kimberly Collins

60% of podcast listeners report looking up a produ...

New numbers show podcast listeners and podcast ads continue on the rise. Adobe has released a new Audio Analytics product. What other companies will f...

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The rise of podcast advertising: 32% of Americans are tuning in
Digital Advertising

The rise of podcast advertising: 32% of Americans are tuning in

5y Emily Alford

The rise of podcast advertising: 32% of Americans ...

Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other ...

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The podcast content debate: Paywalls, distribution, and exclusivity
Content

The podcast content debate: Paywalls, distribution, and exclusivity

5y Sam Balter

The podcast content debate: Paywalls, distribution...

Luminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...

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Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon
Disruptive MarTech

Private marketplaces, publisher collaboration and advertiser transparency w...

6y Sam Lawson

Private marketplaces, publisher collaboration and ...

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these cha...

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The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI
Actionable Analysis

The power of podcast advertising: Its rising popularity and how to avoid ad...

7y Guest Writer

The power of podcast advertising: Its rising popul...

Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...

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Building the ad agency of the future: The ClickZ Podcast with Mary Keane-Dawson
AI & Automation

Building the ad agency of the future: The ClickZ Podcast with Mary Keane-Da...

8y Sam Lawson

Building the ad agency of the future: The ClickZ P...

Join Mary Keane-Dawson, digital maven, entrepreneur and business mentor, and Tim Flagg as they discuss how the advertising industry needs to adapt in ...

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How marketing can drive the technology agenda
Disruptive MarTech

How marketing can drive the technology agenda

8y Sam Lawson

How marketing can drive the technology agenda

We talk to Andrew Campbell about customer relationship marketing, and hear how marketers can harness the latest technology to continually improve the ...

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Optimise your checkout process – practical tips and checklists
Digital Transformation

Optimise your checkout process – practical tips and checklists

8y Sam Lawson

Optimise your checkout process – practical tips an...

Join experienced digital strategist James Gurd and hear some practical advice for how you can start to set up and optimise an effective check out proc...

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Shift London: how an event can be the catalyst for digital change
Digital Transformation

Shift London: how an event can be the catalyst for digital change

8y Sam Lawson

Shift London: how an event can be the catalyst for...

In this episode you’ll learn all about Shift, ClickZ’s innovative new event on all things disruption and transformation. Our guest is Charlie Salter, ...

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Nick Wilsdon – Enterprise SEO and customer acquisition
Disruptive MarTech

Nick Wilsdon – Enterprise SEO and customer acquisition

8y Sam Lawson

Nick Wilsdon – Enterprise SEO and customer acquisi...

In this episode of the ClickZ Digital Marketing Podcast, we spoke with Nick Wilsdon, SEO Lead, Global Channels Optimisation at Vodafone – a speaker at...

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Kelvin Newman – Search marketing – What are the major trends in 2016?
Disruptive MarTech

Kelvin Newman – Search marketing – What are the major trends in 2016?

8y Sam Lawson

Kelvin Newman – Search marketing – What are the ma...

In episode 4 of the ClickZ podcast we spoke with Kelvin Newman. Kelvin is the founder of Rough Agenda, a company that arranges specialist digital mark...

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The marketer’s guide to AI
AI & Automation

The marketer’s guide to AI

8y Sam Lawson

The marketer’s guide to AI

In this episode you’ll learn what Artificial Intelligence really is and see some very practical ways for marketers to use AI in their everyday campaig...

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Trends in content marketing: the ClickZ Podcast with Tessa Wegert
Disruptive MarTech

Trends in content marketing: the ClickZ Podcast with Tessa Wegert

8y Sam Lawson

Trends in content marketing: the ClickZ Podcast wi...

We talk to Tessa about her route into working in content marketing, including the importance of story-telling and why brands are investing in editoria...

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Brian Clifton – The story of Google Analytics, plus the latest trends in data and analytics
Analytics

Brian Clifton – The story of Google Analytics, plus the latest trends in da...

8y Sam Lawson

Brian Clifton – The story of Google Analytics, plu...

We caught up with Brian Clifton (PhD), a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics....

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