To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates currently on the campaign trail.
Though our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, his social following, and Mario Lopez.
Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elicited a "Great Scott!" reaction, and which ones were just buttheads?
There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz.
Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation.
Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking.
Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue.
This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols for Facebook and Twitter users.
President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov.