The secret to mixing marketing with politics

Politics & Advocacy The secret to mixing marketing with politics

4y Roi Carmel

The secret to mixing marketing with politics

Cybereason's Roi Carmel shows how brands can safely approach political topics in their marketing, branding and advertising efforts. Read More...

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Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

6y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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Starbucks' brand suffers following politically-infused announcement

Starbucks' brand suffers following politically-infused announcement

7y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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The U.K. Government's top five tips for dodging disruption

The U.K. Government's top five tips for dodging disruption

8y Mike O'Brien

The U.K. Government's top five tips for dodging di...

Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...

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Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Seventeen brands with stellar Snapchat Stories

Seventeen brands with stellar Snapchat Stories

8y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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Video: Seth Godin talks titles, transformation, Trump

Video: Seth Godin talks titles, transformation, Trump

8y Mike O'Brien

Video: Seth Godin talks titles, transformation, Tr...

The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...

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ClickZ cases the candidates: Social

ClickZ cases the candidates: Social

8y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

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ClickZ cases the candidates: branding

ClickZ cases the candidates: branding

8y Mike O'Brien

ClickZ cases the candidates: branding

Last week, we focused on the presidential hopefuls' emails. In part two of this series, we reached out to some branding experts to talk logos and slog...

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ClickZ cases the candidates: Email marketing

ClickZ cases the candidates: Email marketing

8y Mike O'Brien

ClickZ cases the candidates: Email marketing

In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First...

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10 ways the presidential candidates are winning on Twitter

10 ways the presidential candidates are winning on Twitter

8y Bob Cargill

10 ways the presidential candidates are winning on...

To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates ...

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Spotlight on: Cheetos' Chester Cheetah

Spotlight on: Cheetos' Chester Cheetah

8y Mike O'Brien

Spotlight on: Cheetos' Chester Cheetah

Though our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, hi...

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Tweets of the week: winners and losers of Back to the Future Day

Tweets of the week: winners and losers of Back to the Future Day

8y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

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And the top digital marketer in the presidential race is...

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Hashtag hijacking doesn't have to live and die on Twitter

Hashtag hijacking doesn't have to live and die on Twitter

8y Mike O'Brien

Hashtag hijacking doesn't have to live and die on ...

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...

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Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

9y Chris Crawfurd

Threat or Opportunity? 4 Topics for Publisher Dial...

Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...

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Clinton's Social Candidacy: A Sign of the Times

Clinton's Social Candidacy: A Sign of the Times

9y Mike O'Brien

Clinton's Social Candidacy: A Sign of the Times

Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend wil...

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Does Social Sway Elections?

Does Social Sway Elections?

9y Emily Alford

Does Social Sway Elections?

This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols f...

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President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

10y Yuyu Chen

President Obama's Appearance on "Between Two Ferns...

President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...

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Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

10y Chris Merriman

Pinterest Pins Hopes on Appeal: Trademark Defeat M...

Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Read More...

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Digital Analytics Is Not Surveillance

Digital Analytics Is Not Surveillance

11y Andrew Edwards

Digital Analytics Is Not Surveillance

And how I warned about this just before the NSA PRISM scandal broke. Read More...

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The Class of 2013 and What's Wrong With the Greatest Nation

The Class of 2013 and What's Wrong With the Greatest Nation

11y Aaron Kahlow

The Class of 2013 and What's Wrong With the Greate...

There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills. Read More...

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The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

11y James Dohnert

The Olympics and U.S. Presidential Election Accele...

The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Read M...

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3 Lessons Learned From Election 2012

3 Lessons Learned From Election 2012

11y Dilip Venkatachari

3 Lessons Learned From Election 2012

Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Read More...

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Marketers Need to Redraw Their Puerto Rican Map

Marketers Need to Redraw Their Puerto Rican Map

11y Giovanni Rodriguez

Marketers Need to Redraw Their Puerto Rican Map

The 2012 election was a wake-up call: this market may not be what you think. Read More...

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The End of the TV-Centric Era

The End of the TV-Centric Era

11y Gary Stein

The End of the TV-Centric Era

How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Read M...

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A Digital Vote...

A Digital Vote...

11y Luke Janich

A Digital Vote...

An overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...

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